Analyzing the Marketing of Rehabilitation Goods & Services and The Dis

The Marketing of Rehabilitative Goods and Services by Gary L. Albrecht was written with the intention of giving its reader a better understanding of who has the most to gain in the business of rehabilitative services. One position states that the institutions benefit most, while others feel it is the consumer who has the most to gain. The main controversy discussed in this article is the usage of marketing strategies for rehabilitative health care institutions to increase sales and raise profit margins on service that was once provided pro bono. Another concern is with the amount of new equipment and ever changing standards of rehabilitation. Are consumers well enough informed or educated into making the proper decisions as to what care they need? Also, how do the poor, elderly, disenfranchised, and those who cannot afford healthcare receive treatment? Are patients receiving the best possible care for their ailments; or are they being exploited? These are the dilemmas on the issue of rehabilitative goods and services. The Disability Wars by Timothy Kenney describes the nightmare of becoming physically disabled to the point where one can no longer work and care for their family. It also talks about the hardships of and problems brought about through the use of medical benefits and collection of social security. Both articles will now be analyzed more closely and possible resolutions to each of these issues, marketing of rehabilitation goods and services, and the disability wars will be discussed.

The main issue with the marketing of rehabilitative goods and services deals with, the new wave of marketing strategies and promotional ideas implemented to increase sales and profits of the health care institutions. This rehabilitative service, which was once provided to those in need pro bono, is now recognized as a commodity. Due to the increase in the elderly population and the popularity of sport, there are more people with disabilities than ever before. Thus an influx in the supply and demand has been created and the market for rehabilitative services exists. With more patients than the normal health care provider can care for, new institutions are being erected all across America with their sole purpose in rehabilitating the disabled. One such facility is the Rush-Presbyterian St. Luke’s Medical Center in Chicago. This medical ce...

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The moral and ethical questions that are raised in this article have to deal with insurance companies and social security alike having the ability to deny claims as they please, leaving people with serious medical conditions out there with no support when they need it the most. Another big controversy with social security is the fact that people pay into it for so many years and when it comes time for social security to pay back, they just deny the claim and send you back to work. But once the ill person returns to work the social security payments are immediately deducted from their checks again. A possible solution for this problem is to have the CDC and FDA get together and make a list of acceptable diseases and syndromes that will be covered by social security and then provide assistance to everyone who falls into the acceptable categories. It is understandable that the insurance companies are in business to make money, however the Social Security Administration should not. They should be required to pay back out to those who have paid in. Some legislation should also be passed as to how insurance companies can disseminate amongst valid claims.