Analyzing an Advertisement
Advertising is one of the world's foremost businesses. Companies use
this media to communicate their ideas, products and messages to the
general public. This is one type of advert, which is used to draw
people to donate to a cause. It is called an appeal.
This appeal is from Help The Aged, a fairly large charity, dedicated
to helping the older and less able people. This particular advert is
for the SeniorLink pendant, a small telephone pendant that helps
people when they get into trouble where they can't reach the phone,
because they are immobilised.
I will analyse this form of the appeal and elaborate the techniques
and tricks used to convince people to part with their money.
This form of the appeal is a leaflet. Leaflets can be specially
designed to appeal to a particular audience or aspect of society; this
leaflet is aimed at anyone who has money. The purpose of it is to
convince these people that their product is: reliable; fast acting;
state-of-the-art; easy-to-use and most of all, lifesaving. If it
succeeds than Help The Aged will get their reward of a donation that,
in theory, should then be spent on the pensioners.
The advert uses several conventions to convey their tricks and tactics
to the target audience. I will elaborate these as I examine the
advert.
On the first part of the leaflet (The 'Front') we see Vera alive and
well, along with a caption to the picture that, arguably, could be
seen as the title to the leaflet.
The photograph of Vera depicts her as smiling, cheerful and in good
health. From this, empathy is drawn from the audience, giving the
advert a good note from...
... middle of paper ...
... everything is in the right
place, and the things that should stand out do stand out. At every
step of the way they have used persuasive writing, showing that:
Vera survived because of the pendant,
The pendant is efficient and will always work,
Pensioners without a pendant die frequently,
Preventing the deaths is easy: donate money.
On a personal level I wasn't convinced, I saw the IT tricks and
psychological hints as insults, and saw right through them. Perhaps
I'm wrong, and I just am not human enough to see that they really are
doing good in the world.
But, most people would or should give money as it is fairly well
thought through and has pretty shocking facts, if they're true.
I have learned that advertising is a crooked business and has many
ways of persuasion. It does take a lot of thought.
From the moment of its existence, car insurance has continued to be a value and necessity in the lives of every driver. With the increasing number of people that are driving, it is something that simply cannot be ignored. And what better way to share various insurance companies than through advertisements and television? Amongst the numerous selections of car insurance, Allstate has proven to withhold a successful and symbolic campaign of television advertisements. Through the use of logical appeals, dry humor, and strategic plot lines, Allstate does an efficient job at drawing its viewers in.
The highest level of courage is staying true to yourself. Being honest to yourself and standing up for what you believe in takes great courage. Unfortunately, being courageous comes at a high cost and you may not always be rewarded for it. In To Kill a Mockingbird by Harper Lee, many characters show courage at the topmost level. Their acts may seem foolish and immoral to others, but they do what they believe in. The book shows that true courage is fighting in what you believe no matter what the consequences. We see this type of courage in Jem, Scout, Atticus and even Boo Radley throughout the course of the book.
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Both of the advertisements placed side by side are promoting a college called Niemeyer University. Visually, each ad grabs my attention and are brief with there message , however the second one does a better job seeing that it also seems believable and has all of the facts necessary for enrolling into the University. Ad number two also checks out as more ethical; it is factual, it is not exaggerated, respectful of other Universities, can be verified upon research of the cited claims and is free of discrimination. The first ad fails to be free of exaggeration and can not be verified upon research of its stated claims due to being not believable and not having enough necessary facts. However, both advertisements are respectful and free of discrimination in there presentation.
We all see numerous advertisements everyday and think nothing of them. Instead of reading through them we just look at them for what they are, maybe colorful, full of fun and catchy words or phrases, and pictures plastered on billboards, in magazines, newspapers, etc. From listening to my english instructor I realized that ads are advertising a lot more than they claim to be, especially ones about alcohol. In my essay about "false advertisements" I've elaborated on how ads about alcohol are sending subliminal messages to certain groups of people in society. It was somewhat hard to explain the messages behind the ads, but once they are understood it's surprsing to see what's been discovered!
We see them in the subways, bus stops, magazines, and television, but what do they mean? How do they manage to catch our attention? Advertisements often find ways to sell their products by psychologically manipulating people. The advertising industry makes us envious of others and convinces us to be unhappy with what we have (Valko).
Everyone is born with some form of courage. The question is, in their lifetime, will they choose to use it and grow from it? People can be courageous in many different situations and through multiple types of courage. In To Kill A Mockingbird, the author, Harper Lee, values standing up for what is right as being the most important category of courage. Harper Lee displays acts of courage through the characters when Atticus defends Tom Robinson, Scout and Jem choose not to show their anger through violence, and town’s people stand up for Tom and Atticus; thus showing that the author believes that standing up for what is right is the most valuable attribute of courage.
left at the crèche they are in a safe place. In the crèche there's a
An analysis of the signs and symbols used in Patek Philippe Geneve's "Begin your own tradition" advert.
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Television commercials are television programming produced by any organisation to provide message in the market about their product or services. It is one of the most popular methods to attract customer and provide them information about their products or services.
When you hear “JK Rowling” what are your first thoughts? Wizards? Magic? A dark haired scrawny boy with crooked glasses and a lightning bolt scar? He-Who-Shall-Not-Be-Named? JK Rowling’s Harry Potter series has sold thousands of copies in over 200 countries and in 60 different languages. She’s broken multiple records for the fastest selling book. She’s ranked as the wealthiest woman in the United Kingdom and the second most influential women in history. Yet, the truth is, JK Rowling was not always sitting on top of the world; in fact, she once described herself as the biggest failure she knew. At one point, Rowling was unemployed, depressed, suicidal, and single mother who never thought she would make it anywhere. When she went to get her first
This paper will analyze an ATT commercial according to audience, purpose, context, ethics, and stance. The focus will emphasize the audience which the aid is trying to reach and how they do so.
Analysis of an Advertising Campaign We are swarmed by advertising. Companies constantly battle to compete for the sale of their product. Adverts appear in every form of media including radio; television; Internet; billboards; newspaper; flyers and magazines. The advertiser wants us to buy their product above their competitors. The basic aim of advertising is to convince the target audience that their product is the best in the field and superior to the other products of similarity.
Advertisements are located everywhere. No one can go anywhere without seeing at least one advertisement. These ads, as they are called, are an essential part of every type of media. They are placed in television, radio, magazines, and can even be seen on billboards by the roadside. Advertisements allow media to be sold at a cheaper price, and sometimes even free, to the consumer. Advertisers pay media companies to place their ads into the media. Therefore, the media companies make their money off of ads, and the consumer can view this material for a significantly less price than the material would be without the ads. Advertisers’ main purpose is to influence the consumer to purchase their product. This particular ad, located in Sport magazine, attracts the outer-directed emulators. The people that typically fit into this category of consumers are people that buy items to fit in or to impress people. Sometimes ads can be misleading in ways that confuse the consumer to purchase the product for reasons other than the actual product was designed for. Advertisers influence consumers by alluding the consumer into buying this product over a generic product that could perform the same task, directing the advertisement towards a certain audience, and developing the ad where it is visually attractive.