Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
The disadvantages of celebrity endorsement
Celebrity endorsement effectiveness
Impact of celebrity endorsement on consumer buying behavior
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: The disadvantages of celebrity endorsement
Today’s cars are sold on television and on paper. Most people live busy lives and do not have the time to inspect their top car choices in between their lunch break or when they get home; most people have a life. So when a car manufacturer impresses our motor heads with more horse-powers, environmentalists with fewer emissions, commuters with better miles per gallon, soccer moms with safer cars, and rock-stars with more speed, there is something to be said in a commercial or professional review. We probably see 5 car commercials anytime we watch a television show and most reviews are done by professional drivers, talk show hosts, and various marketing gurus.
Top Gear is a modern British car show unique to England and is hosted by three eccentric car enthusiasts who test drive current super cars to everyday commuters. By test driving a large spectrum of vehicles, they appeal to a large market of consumers. The three hosts usually pick similar cars to compare and give their own blunt or cheesy sugar-coated opinions about the cars to give you an idea of what it feels like to own and drive the vehicle. With 350 million viewers per week, this masterpiece of television proves to have a huge influence on the buyers in the automobile market (cbsnews link). Every episode is different with a familiar flow from previous seasons, which keeps the show relevant yet still revelatory.
To give a view into the world of Top Gear, the segment of Season 15 Episode 4, Jeremy Clarkson is showing off both the new Porsche 911 turbo convertible and the also new Audi convertible. This is not a commercial; however it almost feels like one due to the production value and Jeremy Clarkson’s support for both cars make them look absolutely stunning. This i...
... middle of paper ...
...have 350 million viewers which is 50 million more people than there are in the whole United States . They have to appeal to each member of society; this is why they do segments of A-list celebrities driving $10,000 KIAs and Nissans. This is the reason why they use slapstick and unorthodox humor to smooth the edges of social boundaries. Anytime I watch this show I always get lighter spirit knowing that this was meant for everyone to enjoy. The beautiful cadence, rhythm, and cleverness of this show makes Top Gear and more specifically Jeremy Clarkson in this segment look like the ultimate cars salesman. I would bet this show influences more people on what and how they drive compared to any other car marketing group.
Works Cited
http://www.youtube.com/watch?v=ksbclJ4nGSQ
http://www.cbsnews.com/stories/2010/10/21/60minutes/main6978679.shtml?tag=contentMain;contentBody
Ask any ten enthusiasts what two cars epitomize the concept of an automotive rivalry and at least nine of them will instantly conclude the Chevrolet or Chevy Camaro and the Ford Mustang, two cars that make up part of a small automotive segment known as Pony Cars. These fire-breathing leviathans of the street snarl with guttural reverberations boastfully announcing their presence with the mere turn of key. For nearly five decades, these mechanical beasts have captured the imagination of the American driver and ignited the most contentious debate in automotive history: Which car reigns supreme? Muscle car buffs waste no time quoting sales figures, vehicle performance, track times, or even mundane statistics like vehicle dimensions or available colors to simply justify their support for one model over the other. As this debate rages on, the makers of these brutes fan the flames through targeted marketing strategies, consumer promotions, pricing strategies, and creative advertising all in effort to win an automotive war the likes of which have never been seen or fought before (Davenport, 2013).
...wer in reality will be driving a newer model vehicle and attached this dream life to this particular vehicle. The car itself is almost like any other new car in the lot, but with the careful use of new modern manipulation the viewer will desire this car over any other. That is until a new commercial replaces the Kia commercial in the viewer’s mind.
Kiley, David. Driven: Inside BMW, the Most Admired Car Company in the World. Hoboken, NJ: John Wiley, 2004. Print.
Automobiles have been around for well over a century now. I think the most impressive thing about cars in today’s world is the safety features that come with the cars. Think about how much testing goes into making one car. There is seriously so many things that companies have to take into consideration when building a new automobile to assure that it is safe enough for the consumers.
Automobiles play an essential role in American society. As if being the major means of transportation was not impressive enough, automotives can be seen on T.V., in movies, in magazines, and can sometimes be indicative of a person’s wealth and social status. On average, Americans drive nearly 40 miles and drive for just over 50 minutes driving per person per day (http://www.bts.gov). That means a person spends roughly one-sixteenth of a day driving. It would make sense, then, to make such an essential part of society as efficient, cost effective, and clean as possible. However, that is not the case. As the years have passed cars have actually begun to move away from efficiency. Hawken writes, “[The automobile] design process has made cars ever heavier, more complex, and usually costlier. These are all unmistakable signs that automaking has beco...
... every promotion. Automotive ads will forever be associated with such subject matters because they sell cars, simply said. If it isn’t broken don’t fix it.
BMW has captured the attention of automobile drivers from all around the world with their “Ultimate Driving Machine.” The BMW Company was originally established in Germany and has extended nationally reaching over 12 countries. With Germany and the United States being the top two target countries, BMW has established their products as a combination of luxury, safety, and comfort with product lines to suit all styles of living. Revenues have been increasing each year since before 1996 with profits coming from product line of automobiles and motorcycles. In 2001, BMW came out with a new product group, the Mini. The Mini also contributed to the revenue increase in 2001. BMW has current developments in their sports cars, the Z8. BMW has created a trustworthy name for the automobiles they produce and has all the potential to continue their success in the future.
There are many different automobile companies providing buyers with many styles of cars, trucks, SUVs, and motorcycles. Toronto Star January 14, 2005 present ways to approach the automotive buying process. There are many different surveys, crash reports, and rating systems comparing different companies and their vehicles. Things you should look for when reading these published articles are who conducted the study? Who paid for it? Who gains from it? Who loses? These are all things to keep eye on as some automotive companies will run their own surveys making their products seem overpowering against the competition. Some prove their products are safer then the competition where the competition has been proven time and time again to make that survey seem inaccurate.
Karl Benz invented the first automobile in 1866; it has changed the world in how we commute every day. From riding in carriages to now cutting our time travel whether it is riding a bus or our on car. It has become more of a necessity in today's world to have a car because its something that we choose to have in our daily life that it is a choice that is high on the priority list to own. As to wealthier people the type of car you drive puts in a different class. Where some get the choice of car that they want others have a certain budget on what to look for. The way an automobile symbolizes today, changed in society, and how a car has become a collection.
We see cars in our everyday lives, as transportation and sometimes even toys and model cars. So what else are they used for? Advertising is a big thing that cars do; for instance NASCAR FANS can see the most advertising just by flicking the tv on and watching what they like to see. They have different sponsors that they represent as advertising(Automotive History). Without your name being on a business card it can be broadcasted on a car that thousands of people can see as you drive by. It also made the market for different items much more competitive. For instance, going back to NASCAR, Jimmy Johnson represents Lowes and Joey Lagano represents the Home Depot. Therefore, if a customer were to like lowes better than The Home Depot the may like the driver Jimmy Johnson more. The Automobile shaped the cities we live in today, by the roads that surround the suburbs, and only some had to take the train or ride a bike, while others were able to just hope in their car and go where ever they please. When the car first appeared to the middle class public, it was a big deal because it was not just an upper class...
The American automobile manufacturers understand that customers’ needs have to be the priority and so make what they think will satisfy the purchasing public. Americans seems to like heavy and sophisticated car, that could be the reason these auto industry manufactures such product. According to Investopedia, American loves their cars for everything including going to work and doing businesses and selling them to other parts of the world. Consumer should be immensely comfortable and satisfied with the product manufactured by industry; when consumers are not satisfied, they can make a switch to another company’s product. That is not preferable to such company. That though is the purchasing power of the consumer. Consumers have influence over a brand choice and as well can influence friends to patronize a product, which is why consumer satisfaction cannot be downplayed by manufacturers. However, not everybody appreciate this production of the American automobile industry because of the fuel and combustion engine which they argue pollute the environment and result in so many diseases and death.
Jeremy Clarkson, born on the 11th of April 1960, is an English broadcaster and writer who specialises in motoring. He writes weekly columns for ‘The Sunday Times’ and ‘The Sun’, but is better known for his role on the BBC TV show Top Gear, which won an International Emmy in 2005. Jeremy’s ‘World View’ is more related to ‘hedonism’ and ‘high-living’, which is the principle that you should do what makes you feel happy. Jeremy speaks his mind, and does not hesitate, or even take any notice if people take offence to his bold statements. Based on Jeremy's life experiences, I believe that his world view is best fitted to the ‘PERSONAL EXPRESSION’ component of the 5 module Streng model. His world view is influenced by two aspects. One his passion for motoring, and two his ability to make normal things in life more humours and joyful for himself and others. Jeremy does and says what ever he wants, regardless of consequences, and glides through life with the intention of gaining as much happiness as he can. In doing so, creates humour and entertaining instances. This can be seen through his entertaining articles and television shows.
Toyota’s uses both differentiation and low cost as generic strategies to try and gain a competitive advantage over their competitors in the automotive industry. The market scope that Toyota uses is a broad one that encompasses nearly every type of customer that is in the market to purchase an automobile. Toyota is able to target such a large market because they have something for everyone. Toyota has four wheel drive trucks and SUVs for the outdoor types or those who live in areas that face severe weather conditions, hybrid models like the Prius for the eco-friendly customers that are interested in saving the environment, along with the standard cars for general, everyday use. Additionally, Toyota provides vehicles for all price ranges.
Welcome to the automotive world, the last holdout in the battle against political correctness. This is one of the few places left where one can make a statement about women and men and not be assaulted with court cases or be accused of being a bigot. In the automotive media, it is still acceptable to represent men in business suits driving luxury vehicles, and to show mothers driving their kids in a minivan. There is one simple reason that the automotive media has remained unadulterated by political correctness—money. As a private industry, both car manufacturers and aftermarket companies have one goal, to sell cars and car related products, and to make money while doing so. As such, these companies use marketing techniques that will most effective reach their target market, which is the true populace, not the world envisioned by political correctness(hereafter to be referred to as PC). For this reason, the marketing techniques used by the automotive industry give us a more realistic view of society and how men and women view themselves.
In today’s society when you think about super extravagant, high end, luxurious vehicles, what top of the line automotives can you actually think of that comes to mind? If you guessed correctly it would actually be no other than “The Mercedes Benz”. Mercedes Benz is known to man as one of the finest cars of luxury dated back to the late 1800. In 1886 Karl Benz invented the first horseless tricycle. Later on in the early 1900’s both Karl Benz and Gottlieb Dailmer whom were both born in Germany teamed up and branded the first “Mercedes”, which was known as the first automobile which was also developed by William Maybach. Also known for the first car with four wheels