Analyzing Three Printed Media Texts

Analyzing Three Printed Media Texts

All three of the advertisements in hand are offering holidays in the

same place but are targeting different target audiences and certain

aspects that would appeal to that target audience. All advertisements

are targeting social groups B, C and C1.

The first of the three extracts is an advertisement for person's aged

eighteen to thirty, called 'Club 18-30'. The layout of this text is

very bold and eye-catching. With fun, crimped headings and

sub-headings to give an impression of the sea and sand. It includes a

cool, modern logo in the top-right of the page, to appeal to the

younger audience. There is also a single bold, arresting visual that

is cropped to imply that the picture is just a taster of what the

company has on offer.

The second advertisement is designed to appeal to families with young

children. Again, the undulating effect has been used on the titles and

this time has also been used on the visual to create the image of sand

and sea and to appeal to younger children.

In this advertisement the sub-headings and information has been set

out in a more formal manner. Therefore, the parent reading the

advertisement is reassured that the information they are being given

is factual, and that the holiday company cares and is serious about

the enjoyment and safety of the reader and the reader's family.

The 'Club 18-30' advertisement however, doesn't use the formal layout

to reassure the reader. This is because a younger adult without a

family would generally rather have a more independent holiday, as a

contrast having everything organized for them, and so information is

kept to a min...

... middle of paper ...

...er to know and

understand all that is being said, but just to create an interest in

the reader of the experience the company is offering. If this

technique is effective, the reader may well want to know learn more

and so may be tempted to book the holiday immediately, or possibly

even after further research and an improved interest in the local

area. This kind of technique can be used because the age category

includes retired people; who generally have more free time.

All the advertisements for Majorca are expertly tailored to their

target audience. All the factors of each advertisement, such as

presentation and tone, have been ingeniously adapted to suit each

age-range and it is easy to see how simply the type of information,

and the way it is communicated can have such a positive impact on the

target age-range.