Analyzing The Factors Responsible For Developing Indian Consumer Perception For Digital Marketing

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This study will be focusing on analysing the factors responsible for developing Indian consumer perception for digital marketing in Multiple categories Many studies have highlighted Mobile penetration has increased . smartphone subscriptions are set to more than double by 2020 and 70 percent of the world 's population will be engulfed by the movement. "By 2020 there will be 26 billion connected devices," As per the report from ericsson , India added at least 26 million subscribers at a time when the total number of mobile subscriptions in the first quarter of 2015 touched 7.2 billion, including 108 million new subscriptions. As per( Global Digital Marketing report 2015, Razorfish )As digital experiences prove to have an increasingly powerful effect on brand perceptions, they’re becoming a more important part of the branding and marketing mix. Consumers admit to technology dependence.Certainly, the Internet has made us more sophisticated shoppers: a recent PricewaterhouseCoopers study found that 80% of consumers look at online reviews before making major purchases. In many product categories, like automotive, that number is significantly higher. ( Lund university, 2011 ) ref 2- companies are on the way to adapting to the digital revolution they understand the importance of web for their business and how the consumer perception this show how a strong web presence can influence consumers‟ perceptions of the brand and why it‟s important for businesses‟ to be present in the digital world. 2. 3. Mobile apps are breaking geographical barriers and providing consumers a seamless shopping experience. . Mobile marketing is trending high to reach wider audiences. There are more than 100 million people who have access to smartphones. ... ... middle of paper ... ...a growth gains further impetus and more than doubles as compared to previous period. According to the latest data out from app analytics company AppAnnie, the top 10 retails apps in India recorded 440% YoY growth in their app download figure, outpacing few developed markets such as the US and Japan. The drastic rise of 4.4x in retail app downloads can be attributed to the exploded adoption of smartphones and mobile internet which has helped online retailers to bet on mobile-first strategy India is the fastest growing mobile market. The first-time mobile users are preferring smartphones over feature phones, thanks to the low price Android phones from Chinese manufacturers such as Xiaomi, Huawei, and few others. Besides, the cut-throat competition among network carriers has further helped smartphone users to come on the internet at very competition data-plan pricing.

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