2.1 Shopping is made more convenient One of the main advantages of online shopping to the consumers is the convenience of being able to shop anywhere and anytime. Online stores can be easily accessed by any device which can connect to the internet. With online shopping, it is entirely possible to shop in the wee hours of the morning, while still on bed as online stores almost never close. An individual only has to log onto a particular website, add the items they want to purchase into their shopping carts and checkout to pay for said item. They don’t need to even leave the comforts of being home (ICT, n.d.). According to a survey done by Rivate Label Buyer (Consumer Attitudes Towards Online Shopping, 2013), about 80% of consumers opt for online shopping as they do not need to go through traffic and find a parking spot at the shopping centre and another 70% of consumers shop online as they do not need to walk around the store looking for something or get ready to go to the store. The simplicity of this method of shopping is the main pulling factor of online shoppers. According to Boswell, W. (n.d.) mothers with small children, people who are homebound and during the times of unsuitable weather, online shopping is the way to go. Another convenience of online shopping is that it is time and energy saving.When we shop for items in the shopping mall, we would have to go from one store to another to look for a specific item, which sometimes we don’t end up finding. This usually puts us in a chain of travelling from one place to another, which is generally very tiring and time consuming. However, with online shopping, all this waste of energy and time can be subtracted; as we would not have to wait for opening hours, face pushy st... ... middle of paper ... ...rks? Howstffworks. Retrieved from http://money.howstuffworks.com/identity-theft4.htm Pahnila, S., & Warsta, J. (2010) Online Shopping viewed from a habit and value perspective. Behaviour and Information Technology, Vol. 29 (No. 6). 621-632 QFIANANCE. (2009) Defination of online shopping. Retrieved from http://www.qfinance.com/dictionary/online-shopping Rouse, M. (2006) Defination of Wallet. Whatis.com. Retrieved from http://whatis.techtarget.com/definition/wallet TNN. (2006) What is online shopping? The Economic Times. Retrieved from http://articles.economictimes.indiatimes.com/2006-12-25/news/27439230_1_online-shopping-online-presence-online-purchase Zappalà, Salvatore Gray, Colin (2006)Impact of E-commerce on consumers. Impact of e-Commerce on Consumers and Small Firms (pp 194-260). Retrieved from http://site.ebrary.com/lib/sunway/docDetail.action?docID=10211163
Have you ever walked into a store and notice that your favorite items are always at the end of the store or on the right side? Stores and businesses use different ways to target your ability as a shopper to get you to purchase more and frequent their stores more often than what you would normally do. Malcolm Gladwell and Charles Duhigg explain different shopping method in which stores and businesses use to get you to walk into their store and purchase items in which you need and don’t need. In Gladwell’s article of the “The Science of Shopping”, Gladwell explains with great analytical detail the strategies that stores and businesses use to bring in customers frequently and buy more products than what the customer actually needs. As well as Duhigg implements his ideas and the psychology of “ The Power of Habit” that trigger the process of cues and rewards that creates a habit that maybe hard to break. Vons uses Duhigg’s and Glagwell’s marketing techniques well to attract more customers into their store by using the tracking of recent purchase made by the customer to provide coupons for the customers next purchase.
Some people find shopping and queuing up a leisure activity which helps to kill time and reduce stress. A study by TNS Global reported that half of Americans have engaged in retail therapy, which helps improve mood and relieve stress. (HuffPost, 2017) Retail stores can also utilize technology to allow customers to pay using debit and credit cards in order to provide a hassle-free shopping experience. On another note, shopping online can incur extra shipping costs on purchasers. Online purchases may also fall short of consumers' expectations, and it is very troublesome to return the goods to the suppliers. In order to allow customers to make prompt payment, many retailers, both online and offline, have choose to implement debit and credit cards into their systems. According to an article in Huffington Post, 94 percent of transactions made with debit or credit cards are in retail stores while 6 percent of them take place online. Thus, this proves that barrier-free payment is not necessarily a huge challenge to retail stores. (New,
... other factors will be seen on the evidence. Even those people who purchase product online still gather information as many as they can in order to be convinced to purchase the product since every consumer has different criteria on the things that he or she needed to purchase and the quality is always present. This only provide us that even through online, the quality of a product should still be measured and should still be in accordance with the needs of the consumer. But it can’t still denied that those target who can’t find their time to go to the mall to buy the things they needed, would prefer to go online shopping. Online shopping is a great help for those people who can’t find time to go to the mall to buy the things they need when it’s available online, so customers get satisfied on what they get including the quality (Chung-Hoon Park, et. al.2003). (96%)
Customers are quick to fall into the category of “belonging” found in Maslow’s hierarchy of needs. They feel as if in order to belong or to feel loved and respected by others they must try to attain what everyone else has or wants. This is especially true during the holiday season when people feel that what they buy reflects how they feel about the people they buy presents for. If you feel that you must purchase a certain present that you know will be out of stock and hard to find, you are better off shopping online or by mail. Shopping online and by mail is becoming the new wave of shopping and it is a smart, convenient, and timesaving process.
To save some time shopping in market, people prefer things come at their door steps. That’s is why online shopping trend is getting at full throttle. In spite going to market and finding the right thing, people are now Googling a few queries and they get the right thing in right price, which in return gives them good thing at better price and hours they would go shopping are now saved. Figures from the Organization for Economic Co-operation and Development (OECD), in 2007, show that six out of ten British adults use the internet to buy products such as food, clothing, music or holidays [1]. But that was in 2007, figures have grown much more than that.
... impersonal online shopping experience will become personal, and that will convince more people to shop online, for more things. When offline retailers become adept at big data techniques, they too will begin to adapt to them. One can imagine a point where there is junction between the online and offline worlds, since most of us are permanently connected through our mobile devices, even when we are in the malls.
With technology becoming a part of our everyday lives, consumers are now starting a new trend that is taking over the industry, online shopping. With this trend, comes opportunity to create a consumer base that revolves around the home shopper. We live in a time where we want instant gratification, consumers do not want to wait for their products; they want to purchase an item; and they want it now. Online
Online and in-store shopping differentiates in various ways. However, they both are convenient ways to shop. Recently, online shopping has been most convenient for me, but I enjoy both ways of shopping. I believe that shopping preferences change depending on a person’s situation. I noticed that many people are starting to prefer online shopping more than in-store shopping.
The verb to shop is defined as: to visit places where goods are sold in order to look at and buy things. As the internet usage is increasing, the way to shop is changing. Before, people had no choice but to visit the places where they wanted to but goods. Now, many people have begun to use online shopping as an alternative to traditional shopping, as defined above. Perceptions of online shopping differ between people though. If the person is a frequent technology user, his/her perception will be favorable. Also, if the person has a higher level of education and a higher income, his/her perception will also be favorable. When it comes to the variety of stores, more selection of goods, wait time for receiving items, and comparing prices, online shopping has become the better competitor to the traditional style of shopping.
Clothing & Footwear: With the heavy shift in the reliance of consumers towards e-retailers there is a seeming margin of people looking out for catchy deals and discounts online but majority end up buying from the store because of the unavailability of a texture feel and colour credibility online. Out of all the people interviewed 52% people said to research the clothing and footwear products online while 40% of the total buy online. This behaviour clearly states that the buyer even after full catalogue availability online still wants to research online for any new fashion trends. Of the 52% researching online 31% use PC, 12% use mobile and 9% use tablet as the medium of their research. A similar scenario is followed by the ones those buy online as 24% use PC, 9% use mobile and 7% use tablet as the medium for buying.
When comparing two different ways of shopping most people do not even think about, they do both and not even realize it. In today?s society people shop while at work, after work and on the weekends, whenever time permits. Did you ever stop and think how can I get more time in the day for family or just myself? The best way to figure out with all the recourses we have; still most of us go into a store and spend time looking through racks and waiting in endless line to just purchase something. I compared going into a store verses online shopping; to see which on will save you time and money.
The beneficial impacts of online shopping are greatest on the nation’s economy. Consumers do not only purchase items online, but the internet allows consumers to compare and browse items online. This then results in consumers going out and buying those items at stores. “But because people also go online to investigate merchants and compare products, the internet winds up influencing about six times that many offline purchases” (Freeman Evans 1). The internet has allowed holiday sales to grow twenty one percent from last year to $16.8 billion. December 9th seems to be the busiest day of shopping online. Purchases totaled in $367 million. Another example of online shopping is Overstock.com. This site’s sales were up 75% from last year. Another benefit of online shopping is free shipping and no waiting in lines. With all of these advantages online shopping has become very popular. “Online sales will represent 4.5 percent of total holiday sales- an estimated $12.2 billion of a total of $271 billion” (Suneel Ratan 2). With all of thes...
Online shopping is one of the most widely used words in the business world. It is very common in developing and developed countries. Now virtual store, market space are very commonly used word. In Australia during last five years online shopping has grown very fast. In the past decade, there has been a dramatic change in the way consumers have altered their way of shopping. Although consumers continue to purchase from a physical store, consumers feel very convenient to shop online since it frees the customer from personally visiting the store, online shopping has lots of advantages like it saves time, energy of the consumer while buying.
Shopping has always been one of my favorite hobbies. The hardest part is choosing which is better at that moment, online shopping or in-store shopping. I personally love to do both, especially when there are sales, because sometimes online may have a better sale than in store and vice versa. In the real world real shoppers will know that Online and in-store shopping differentiates in various ways. However, depending on the situation they both are sometimes convenient ways to shop. Recently, in-store shopping has been more convenient for me because sometimes I just want or need something right away, but in reality I enjoy both ways of shopping. I believe that shopping preferences change depending on a person’s situation.
Nowadays, online shopping becomes a common and important part in human life, and it has brought so many conveniences. It is fresh thing for human because it is created In recent century, but it develops very fast. More and more people are using it for shopping on the most of time even though old generation. This research paper will be going to research on when and what was the first online shop? What are the benefits of online market? What are the negatives on online shopping? And how does online shopping hope to develop in the future? Because those questions are interesting and exciting to research for.