Analyzing Film Trailers and Film Posters

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Analyzing Film Trailers and Film Posters

Film posters come in a wide range of styles. Most have appealing

pictures or slogans that appeal to a particular audience and some just

try to appeal to everyone. They all have something in common.

Anchorage and eye catching devices, some even have alliteration. You

can find them almost everywhere like cinemas, town centres, bus

shelters, on the sides of busses, magazines and on the internet. They

are all trying to do one thing, persuade you to spend money on their


I am going to describe and explain what makes a good film poster and

then I shall give an example.

I am going to look at the general make-up of film posters.

Usually a film poster has a large picture of a famous actor or actress

that stars or has a main role in the film, they can even show a scene

from the film. This is anchorage and a good selling point. The

anchorage attracts the attention of the reader to surrounding features

of the poster like quotes form magazines. The quotes usually say

things like "BEST FILM OF THE YEAR says the sun" or "MUST SEE HIT

cries the mail" this helps sell the film to the reader of the poster.

There are usually more than three quotes per poster. This is usually

in the corner of the poster or at the side.

As well as or instead of quotes there might be small (in comparison

with the main picture) pictures of scenes of the film showing the best

parts of the film. These scene shot usually contain action, comedy and

romance pictures. The pictures are related to the film and are

suitable for the target audience.

Along the top of the poster are usually the names of the main actors


... middle of paper ...

...ailer it leaves you wanting to see more

about the film. The trailer gives the idea that you don't need to see

the first film because it sound like an all new plot and story line.

Many recognisable faces are shown to be in the film such as Wesley

Snipes who has been in many good films throughout his career. Just

because Wesley Snipes is in the film gives his fans a good enough

reason to see the film. The trailer also gives fans of the first BLADE

film lots good enough reasons for seeing the sequel. One of them being

a new breed of enemy and an alliance with the vampire race.

I have finished going over film posters and trailers. Although being

different they both have the same goal of selling the advertised film

for the purpose of entertainment and making money. Overall they are

both affective to their target audience.

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