Analysis of the Peugeot 306 Television Commercial
The Peugeot 306 commercial has many persuasive elements, to help sell
the car. The commercial's overall effect is that it has a narrative
with a twist. It has firstly, a 'sexy' woman who wakes up and gets out
of her bed where her 'partner' is still sleeping under the sheets. She
then walks to the balcony, there she sees the 'workman' is washing the
car in a slow sexual way, he is attractive to women and it is obvious
the two want sex. The woman is seen as a person with low morals and
wants this man as 'a bit on the side'. The twist in the story comes
when the man and woman are about to make love in the kitchen, the
radio breaks causing the 'partner' to wake up. We then find out the
alleged 'partner' is the son of the supposed 'workman' and the 'sexy
temptress'. Lastly at the end of the commercial there is a slogan, the
slogan is 'Drive of your life' is taken from well-known phrases, 'Time
of your life' and 'Love of your life'. A well-known romantic song
represents, the romance and qualities of the car.
This commercial uses a lot of different camera shots, which helps the
audience get the right feelings and response to the car and the
characters in the Peugeot 306 commercial. The commercial begins with a
high angle close-up, and we hear the tuning of the radio, the camera
inverts 180 degrees to a high angle long shot. We are then introduced
to the 'sexy temptress' with a medium long shot also allowing viewing
the suspect 'partner' under the covers of the large bed. We get a
close up the sponge as the man wipes of the car in a slow, sexual way
with soap drizzling from it adding to...
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... This commercial is intended for upper middle class,
trendy and young people in there thirties. These people are the type
of people actually featured in the commercial. It is targeted at these
people because the people have the money and may be looking at
starting a family or already has.
Its scheduled at the evening around 7pm or later to target these
people and catch them at a time they'll be watching, after they have
got home from work.
The most important thing in the commercial is the twist because both
the points of view about the car they want present are shown. Before
the twist they are showing the car is sexy, stylish and a pleasure to
drive, they music help to show this the most. After twist they are
showing it is also a family car. The commercial uses sex as the main
theme to get their message across.
realistic. It is also a way to let the audience focus on the shape and
Everything in the scene leads to a very innocent, sensual theme that Anger expresses so well in his cinematography. The hints of sexuality appear as soon as the first shot comes onscreen. The fluffy white buffing rag caressing the body of the car ever so slowly, it then finds its way to two shiny circular (and very breast-like) objects that are part of the car’s engine. Moving from the body to these two “breasts”, the buffer never wavers, never slipping up in its quest to polish every inch of the car’s body and engine. Immediately afterwards, and in the same pan, the camera finds a hood ornament of a man sitting down (and apparently fishing) with a very phallic fishing rod projecting out in the silhouette.
I am analyzing a commercial put on by the Hawaii State Department of Health's statewide health promotion campaign. This commercial is titled Re-think your drink and shows why choosing water, 100% juice, and low fat/1% milk is a healthier choice in beverages. Drinking one can of soda or juice a day can make a person 10 pounds heavier a year! Rhetorical devices that I have found in this text are pathos and ethos. The purpose of this analysis is to determine whether this commercial is effective or persuasive. The re-think your drink commercial for the start living healthy campaign is both effective and persuasive. Its pathos affects my emotion because it compares the amount of sugar in soda to a cup of orange junk. The rhetorical devices in this text have made "re-thinking my drink" very effective. This commercial is important because people that drink soda or juice don't realize how much sugar and fat that one can contains. To see orange junk come out of a can besides drinkable liquid is not appetizing at all.
She is willing to sacrifice an understanding lover for something that maybe a one night stand or worse. It is difficult to comprehend her decision, especially because of her extended session of “mulling” (Farley 2).... ... middle of paper ... ...
...rich 363) We know that for Lyman, the car doesn’t mean anything to him without his brother, so he sends the car off into the river just as his brother had done. The car has always symbolized the bond between the brothers, sometimes sad and sometimes happy, the car always shows the readers the type of bond the two brothers shared.
The setting of this story took place in a time where sex was becoming more and more publicized and less taboo. The 1960’s and early 1970’s are commonly associated with things like the hippie movement and the free love movement. These two went together and created a revolution of young people getting high and having casual and meaningless sex with no sort of consequences. In the story, the narrator experiences both of these countercultures. Her “lovers” are random men from her school or just people that she just happened to come across and decided to hook up with. Some of these hook ups were follow ups to some sort of drug usage. This just furthe...
purity of a dream. Tom and Daisy Buchanan both lead purposeless lives that are filled
heroes/heroines- the man can leave his wife at home and go off and sleep with
Although he promises to think about her “warm proposition,” the movie never again explores this possibility. Alternately, he can buy the engine, which serves both as an assertion of masculinity and—as his friend notes—as a signifier of class. While he opts to try this, the entire plan is ill-fated; the scene where he picks up the engine contains some of the most imbalanced sequences in the entire movie, and the extreme and off-putting diagonal of the street effectively communicates to the viewer that the engine will fall long before it actually occurs. His only ways out of his job slaughtering sheep are through unfaithfulness or by being an accessory to murder.
people to pursue, in the middle of a tense and perilous world situation, the quest for a sex
During John F. Kennedy’s political campaign, there were many issues present that the candidate had to address: there was tension due to the communist threat, tension among American citizens due to the Civil Rights movement, and a recent recession that was very sluggish in recovering. Relating to these issues President Kennedy’s slogan was “getting America moving again”; these topics are addressed in a fast and effective manner in his minute-long television ad that was endorsed by the group: Citizens for Kennedy-Johnson. This ad was the best way to reinforce President Kennedy’s stance on the emergence of a new frontier. He was able to depict himself as a man of change and new beginnings due to his fresh perspective and young age which was a
...is morally degrading and perpetuates the idea that women are mere sexual objects,” (BBC News.) This shows the awful things they go through in order to get what they truly
This is a compare and contrast rhetorical analysis paper focusing on a print billboard advertisement and television commercial. The billboard advertisement is centered on a smoking death count, sponsored by several heart research associations. In addition, the television Super Bowl commercial illustrates how irresistible Doritos are, set in an ultrasound room with a couple and their unborn child. The following paragraphs will go in depth to interpret the pathos, logos, and ethos of both the billboard and the television advertisements.
is that he only wants to have sex and then just leave her. He ...