Analysis of an Organization's Media Communication Activities
Objective:
The objective of this project is to analyze an organizationÂ’s media
communication activities. The work must use concepts, models, and
theories to support and critical the companyÂ’s website. It should be
critically assess + evaluate and use strategy to analyze. The author
should review it as a marketing professional specialist and knows how,
when, and where the organization use digital media to communicate with
its audience, customer, stakeholder, and public.
Executive Summary:
P&O Cruises uses a maturity website to distribute and communicate
(Fill, 2002). It is a fabulous website that uses a lot of tools from
personal communications (PCs) to support their offline marketing
(Hartley, 1999). Once customers surf its website, they could get
information they need easily. The website becomes a distributed
channel for the business. It is in the highest level of scenario 4
(Doren, 2000). Information on website is variety and useful that helps
offline media and lures more customers to join the P&O Cruises with
rational exchange (Fill, 2002).
P&O Cruises - Background
P&O Cruises is one of the cruises belonging to Carnival Corporation &
PLC. There are 13 distinct brands of cruises all over the world are
operating by Carnival Corporation & PLC; P&O is one of them. P&O is
not as same as its name belongs to the P&O group (Peninsula and
Oriental steam Navigation Company); for it was demerged into Carnival
public limited company on 23 October 2000, and has changed its name to
Carnival Public limited company on 17 April 2003. P&O Cruises now is
the larges...
... middle of paper ...
...per Saddle
River: Prentice Hall.
Ÿ Websites
http://cruises.about.com/library/news/blnews011012c.htm
retrieved 20.12.2003
http://myweb.hinet.net/home6/tsc601/aboutc(traval)+.htm
retrieved 23.12.2003
http://myweb.hinet.net/home6/tsc601/ccc+.htm retrieved 23.12.2003
http://news.bbc.co.uk/hi/chinese/news/newsid_1056000/10568891.stm
retrieved 23.12.2003
http://www.epochtimes.com/b5/1/12/17/n157706.htm retrieved 20.12.2003
http://www.geocities.com/cruisesnet/pocruises.htm retrieved 20.12.2003
http://www.oceanopportunities.com/world.asp retrieved 6.1.2004
http://www.pocruises.com retrieved 20.12.2003
http://www.poprincesscruises.com/ retrieved 26.12.2003
http://www.potravel.co.uk/ retrieved 20.12.2003
http://www.scoop.co.nz/mason/stories/BU0312/S00023.htm
retrieved 23.12.2003