Analysis of an Advertisement
The intention of doing this treatise is to deconstruct and scrutinize
a cake advert called ‘Death by chocolate’. In this treatise I will try
to explain the importance and intent behind the different techniques
used to sway the reader to buy the product. Finally I will give my own
elucidation of the advertisement and if I believe it is effective and
successful in making the product appealing to the reader. The advert
was found in the Marks and Spencer’s Christmas catalogue guide.
There are two main types of advertisement in paper and magazine (in
this case a catalogue); display and classified. Displays are there to
catch your attention and persuade you to buy. Classified are
informative.
This advert is a display advert. The reason being is because, in a
classified advert it would have basic things like telephone number,
price and etc. Another reason why this a display avert is because a
classified advert doesn’t have to be eye-catching but in this case the
‘Death by Chocolate’ is very eye-catching.
As you flip through the catalogue the advert will divert your
attention to this very pleasant advert. The advert is placed on A3
piece of paper, making it very hard to miss as the reader flips
through the catalogue and is divided into three sections the first
being the slogan of the merchandise; It’s no angel cake’. This is
written in large gold print, taking over half the page perpendicularly
conveying the sumptuousness and excellence of the product. Next to
this is seven short paragraphs d...
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...et a product for your money. For example the people who gave
money for the tsunami appeal didn’t get anything for their money but
people who gave money felt good and didn’t feel any guilt.
Some people will think that advertising is bad. This is because it
puts up prices because it has to be paid for. It makes you buy things
you do not need. It makes you feel poor if you cannot afford luxury
items and finally it spoils the environment and waste papers.
But on the other hand, some people think it is good. This is because
it is creative and provides jobs for creative people and models. It
bright and attractive. It gives you ideas and it informs you about new
fashions and inventions like computer consoles.
Overall I think that it is good. I have enjoyed doing this essay and
this advert has become one of my favourite.
In the advertisement of Oh, Lola! Women’s perfume by Marc Jacobs, many signifiers are used to draw upon biased social narratives, including female stereotyping and objectification. To begin with, the advertisement utilizes a variety of elements to promote its core product-- Oh, Lola! Perfume. The model is wearing a translucent pink dress while sitting on a pink floor, against a pink background. The elements that are presented appear to all be through a pink filter. She is holding a perfume bottle that has a giant rose on the top, intentionally placed between her legs. Besides being the focus of photograph,
Analysis of an Advertisement We live in a fast-paced society that is ruled by mass media. Every day we are bombarded by images of, perfect bodies, beautiful hair, flawless skin, and ageless faces that flash at us like a slide show. These ideas and images are embedded in our minds throughout our lives. Advertisements select audiences openly and subliminally, and target them with their product. They allude to the fact that in order to be like the people in this advertisement, you must use their product.
Picture the inside of an older, very tidy basement within a home with white walls, missing base-boards, and concrete floors. Opera music playing in the background; warehouse lighting with an open ceiling establishes an eerie feel and lights the figure of a man with a bag of groceries. The man is wearing a black, business suit with his hair gelled down, as though just getting off work. As the man enters his humble living quarters he places his grocery bag on the table, only to pull out Doritos and a mouse trap. The young executive then opens the Doritos bag, and very precisely takes a single chip and cuts a corner off. He then places the corner onto the center of the mouse trap and engages the contraption. Next, the clean-cut man positions the mouse trap in front of the stereo-typical mouse hole, similar to what is seen in children’s cartoons, and drags a chair in front of the hole to view the mouse being trapped. After taking a seat with the remaining Doritos bag, the gentleman watches and begins eating the very food used for his trap. Unexpectedly, a man-sized mouse breaks through the old wall where the mouse hole had been and tackles the young man. At this point, the Doritos logo comes on screen and the giant mouse continues to punch the man on the ground until the thirty allotted seconds are up for the commercial. Filled with foolish humor, this concept is the main idea of a Doritos chip commercial that was aired during the 2008 Super Bowl. By just watching the commercial, one sees there is no real content or substance to it; it is like many other obsolete ads. But an analysis of the commercial’s target audience brings enlightenment to the idea of how violence and humor combined can sell a product such as potato chips.
Both of the advertisements placed side by side are promoting a college called Niemeyer University. Visually, each ad grabs my attention and are brief with there message , however the second one does a better job seeing that it also seems believable and has all of the facts necessary for enrolling into the University. Ad number two also checks out as more ethical; it is factual, it is not exaggerated, respectful of other Universities, can be verified upon research of the cited claims and is free of discrimination. The first ad fails to be free of exaggeration and can not be verified upon research of its stated claims due to being not believable and not having enough necessary facts. However, both advertisements are respectful and free of discrimination in there presentation.
Solo’s advertisement for the “Thirst crusher” solo lemon drink try and use exaggeration like when the “Solo man” catches the barrel that is going over the edge is so not realistic, Solo want you to buy their product so that you can crush your thirst.
In the 1960s commercials were more focused on male dominant products such as cars, parts or male-oriented products. During the 1970s commercials expanded subject matter and used sex appeal and music such as jingles in its commercials. This ended up setting a new trend. Furthermore, in the 80s and 90 super bowl ads focused on the use of celebrities and background music. People had also started to see more ads targeted toward the female audience. As the 2000s rolled in, these ads started to present less and less product detail and information and used animals, children, and humor instead. Additionally, with the super bowl being the largest food consumption day of the year it added to the popularity of food and beverage commercials. The current
Situated on the corner of Poplar and CY Avenue, access was simple with four separate entrances which lead into a moderately sized parking lot with ample parking. Ridley's is in an older building and overall was well maintained, the Ridley's sign was in great condition as well as the six huge glass windows that made up the main entrance into the store.
We see them in the subways, bus stops, magazines, and television, but what do they mean? How do they manage to catch our attention? Advertisements often find ways to sell their products by psychologically manipulating people. The advertising industry makes us envious of others and convinces us to be unhappy with what we have (Valko).
Alcohol is a product that tends to be advertised by sex appeal and social class, although these specific ads factor these components in, they mainly focus on one gender and its superiority over the other. In this day and age, advertisement takes more than a simple "leave it Beaver" appeal; it takes something that will catch your eyes while flipping through the pages of a magazine or through channels on TV. The whole point of ads is to get you to identify with the characters or their actions, either by having the same characteristics or wanting to. Advertisement has actually gone a step further, now it is okay to be chauvinist and arrogant, even worse, it is accepted and found humorous among society. However, it gets the job done, and that's all that matters. Sadly, I too found it appealing, and it stuck to my brain like tree molasses. How did a simple ad affect me so? By using the sick, yet truthful mental thinking of men and women. One ad I chose came from a women's magazine, and it was strictly directed towards women, the other ad was from a men's magazine and, again, was strictly directed towards men. I chose these two similar alcohol ads to compare and contrast simply because they use the same methods, but at the same time, they are on a totally different level. The layout is different, the targeted audience is opposite from the other, yet the appeal is similar.
Analysis of an Audi Car Advertisement Advertising is a media form which aims to seek huge influence over
An analysis of the signs and symbols used in Patek Philippe Geneve's "Begin your own tradition" advert.
Television commercials are television programming produced by any organisation to provide message in the market about their product or services. It is one of the most popular methods to attract customer and provide them information about their products or services.
This paper will analyze an ATT commercial according to audience, purpose, context, ethics, and stance. The focus will emphasize the audience which the aid is trying to reach and how they do so.
Analysis of an Advertising Campaign We are swarmed by advertising. Companies constantly battle to compete for the sale of their product. Adverts appear in every form of media including radio; television; Internet; billboards; newspaper; flyers and magazines. The advertiser wants us to buy their product above their competitors. The basic aim of advertising is to convince the target audience that their product is the best in the field and superior to the other products of similarity.
Advertisements are located everywhere. No one can go anywhere without seeing at least one advertisement. These ads, as they are called, are an essential part of every type of media. They are placed in television, radio, magazines, and can even be seen on billboards by the roadside. Advertisements allow media to be sold at a cheaper price, and sometimes even free, to the consumer. Advertisers pay media companies to place their ads into the media. Therefore, the media companies make their money off of ads, and the consumer can view this material for a significantly less price than the material would be without the ads. Advertisers’ main purpose is to influence the consumer to purchase their product. This particular ad, located in Sport magazine, attracts the outer-directed emulators. The people that typically fit into this category of consumers are people that buy items to fit in or to impress people. Sometimes ads can be misleading in ways that confuse the consumer to purchase the product for reasons other than the actual product was designed for. Advertisers influence consumers by alluding the consumer into buying this product over a generic product that could perform the same task, directing the advertisement towards a certain audience, and developing the ad where it is visually attractive.