Analysis of an Advertisement

Analysis of an Advertisement

My advert is targeted at the entire film fanatic range and for people

who are looking for an exciting film. It is important that this advert

is 'eye-catching' and attractive because I need it to promote this

film so that the film gets as much publicity as possible, in order to

make as much money as possible. I have chosen this product because it

is an exciting new film and I think people should share the experience

of watching it. Similar adverts don't tend to show as much action and

excitement in their picture as this one, because either they can't

because their films don't contain so much action or they don't have

the right ideas on how to promote their film. It takes your breath

away with its amazing composure, the way it's in London and dragons,

huge ancient creatures of myth, are flying over what we are all too

familiar with, London which almost everyone in England and many, many

tourists will have visited. English people are further encouraged into

watching it just because of the fact that it is an English film.

The colours used create an atmosphere which is dark, gloomy and misty

but also dangerous because of the fire that the dragons are projecting

out of their mouths. I tried to make the fire a vivid illuminated

colour that stood out from the wall and jumped into people's eyes as

if it were able to move, this was important because the more it

catches the audiences attention, the more successful it would be. I

want my advert to change someone's mood and make them think, give them

an adrenaline rush, just from seeing my picture. The font is large and

symbolic - reign of fire, which could easily be confused as rain of

fire, which is ironic as rain is always water, and water and fire

don't mix, for obvious reasons. There are no words in italics for I

thought that none would be necessary, because italics, to me, give the

affect of clichés. Although I have used one I thought that putting my