Analysis of Two Advertisements

Analysis of Two Advertisements

I will be analysing two advertisements, stating how effective they are

likely to be in achieving their purpose and in selling as a cruise

holiday. In my analysis I will include a list of persuasive techniques

used in these advertisements.

Undoubtedly, the purpose of an advertisement is a strong appeal to the

readers. The purpose of the first advertisement; Ciudadela, Menorca,

is to persuade the audience to try this holiday. It strongly

reinforces the held views through the content of the text and captures

the interest of the audiences through an eye-catching picture. When

the reader first looks at the advertisement, it makes him or her feel

how cool and refreshing this place can be in spite of the hot weather.

The second advertisement for a holiday to Florence and Pisa, Italy,

shows a similar purpose to readers. It contains a piece of extended

texts, which actually interests them (readers) to learn more about the

place. Besides, this advertisement consists of a big illustration of a

statue, sculpture made of stone that indicates warmth and how welcomed

the reader will be to this place through its soft colours. Similarly,

the purpose of this advertisement is also to persuade the target

audiences to buy this holiday.

The intended audiences for Italy are particularly the people who like

to travel to a place of culture with lots of old museums as well as

people who are inspired by Michelangelo's art. The illustration on the

bottom left of the advertisement describes how romantic this place

could be and therefore newly wedded couples can enjoy their honeymoon.

Scenery lovers may also be delighted to...

... middle of paper ...

... girl look cool and refreshed.

For Italy, the place is represented by an enormous and famous master

piece of Michelangelo. This suggests the place is filled with mind

blowing architecture and sculptures. The masterpiece is brown in

colour and the colour is muted soft, the place appears to be really

peaceful along with dark night light shining. This illustration

attracts people interested in ancient history. Florence has cathedrals

showed by a small illustration on the bottom middle of the

advertisement. Cathedrals are also a good form of attraction of the

place.

How effective are these advertisements? This may vary upon an

individual's perspective. These advertisements were quite appealing to

me. I imagined myself being there. If I were one of the readers, I

would love to be there. It is quite effective for me.