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Recommended: Effect of globalization on HRM
Analysis of Human Resource Management
The report starts with the introduction to Human Resource Management
(HRM) and the role it has to play within an organisation followed by
brief introduction of the chosen organisation for the
discussion-McDonald’s Restaurants Ltd. Also, it gives the reasons why
this organisation has been chosen. The report presents the key
strategic issues and corporate strategy of McDonald’s. Then it carries
out an analysis of McDonald’s HR strategy and HR activities.
Furthermore, it deals with outcomes of the analysis by comparing and
contrasting them with different HRM thinking models. At last, it
presents conclusions and recommendations that can improve HR activity
within the organisation.
What is HRM?
During 1970’s, the US and European organisations couldn’t compete with
the organisations from the Pacific region. They managed to gain
competence again by improving quality and cost control but suffered
again during 1990’s because of factors like currency rate
collapses.This trend was defined as “Globalisation”(Giddens,1990).
Also, the technological change forced them to adapt changes. The
industry felt that it was necessary to have different approach to the
management so as to stand in the global market. And eventually,
concept of Human Resource management emerged.
Human Resource Management is an unique approach to employment
management which seeks to achieve competitive advantage through the
strategic deployment of a highly committed and capable workforce using
an integrated array of cultural, structural and personnel
techniques.(Lecture Notes,2004 Topic 1)
It identifies people within an ...
... middle of paper ...
...ment Journal Vol.9 No.3
7. Hughes and Julia M, 2002 International Journal Of Contemporary
Hospitality Management Vol.14 No.5
8. Lecture Notes, 2004
Topic 1.What is HRM?
Topic 2.Organisation and HRM strategy
9. Gilmore, F. (1999) Brand Warriors: Corporate Leaders Share Their
Winning Strategies, Harper
Collins Business
10. Mintel- the database, Lanchester Library, Coventry
University
11. Employee Handbook (2003) McDonald’s Restaurant Limited
12. Human Resource Department, McDonald’s UK
13. McDonald’s Restaurant Ltd., Cross Cheaping, Coventry
14. www.mcdonalds.co.uk
15. www.bized.ac.uk
16. www.hrmguide.net
17. www.google.com