The Hulu Plus ad only shows the color and the words used. Using bright green and bold words “try it free” really grab your attention. The Hulu Plus ad target audience is anybody who has Internet accesses and has a favorite T.V show or likes to watch movies for a past time. The Netflix ad is similar to the Hulu Plus ad, but with subtle differences. The Netflix ad delivers the same message but in a more powerful way. This ad has more then just words; it has an actual family and the product in use. The ad shows a variety of shows and movies up to select from. The ad also shows a happy family enjoying the product. The ad shows that it’s in a safe, and affordable house so it can be widely used for any family. Netflix target audience in this ad is for family’s that enjoy spending time together watching favorite TV shows, and movies at home. Also with Internet connection and a decent amount of income. Both ads use the same approach of logos to convince their audience that their service is the ultimate choice for simply streaming online entertainment.
In the Hulu plus ad its main message is in bold so it’s the first thing you see. “Try it for free.” Using this technique the Hulu Company shows that they stand behind their product and trust that you will enjoy it so much that they give you a free trial. Hulu supervisors and employees make their company a positive place to be around, with positive energy always flowing. “Every one sits together.” They all work in an area together where they can communicate easily with each other. Once you work for Hulu they turn it into a community where everybody works as a well-organized team, not just several individuals sitting alone in a cubical. If Hulu puts this much time and effort just into their work environment to make sure their employees are happy that shows that we can trust them as a respectable company and service providers because they really care about their work environment and the people in it.
In the Netflix ad you see a happy family sitting comfortably on a couch enjoying everything Netflix has to offer. They are together on the couch and are smiling and pleased. Seeing their reaction shows that their service seems trustworthy because it brings joy to this family, and everybody can trust a loving happy family.
This observation assignment has been very interesting, in that it has made me more aware of advertisements. The two that I chose are Gentleman's Quarterly (GQ) and Vogue, both from September 2014. The ads that I chose are a representative cross-section of the typical ads you would find in these magazines.
Other commercials, according to Solomon, thrive on fitting in. The Chevrolet commercials have a slogan that makes one feel to be American, one must by American. Chevrolet's slogan is 'The Heartbeat of America.'; Car commercials also have targeted markets also. For a truck commercial, they will show a truck getting all dirty and going through an obstacle. This is targeted towards men because most men find these things appealing. For a luxury car commercial the mood or the commercial is nice and pleasant, the car is on a country road (representing one driving to there country home). These cars were once targeted towards upper class people, but now they are targeted towards everyone according to Solomon. A commercial strives on the ever so enduring drive for Americans to have better things and climb up the social status ladder. Marketers know this, so they place normal, average, everyday looking people in their commercials to let middle class people know that they can have the car, too.
Consumers are bombarded with advertisements every single day. On almost all forms of media, companies use advertisements to convince consumers to purchase their product. A large medium for advertisements are magazines. Most of the advertisements in Parents magazine appeal to parents because that is the target audience of the magazine. A cat food advertisement would appeal to a lot of parents because many families have cats. Sheba and Fancy Feast both had advertisements in the magazine, but one of the advertisements is clearly more effective. The Fancy Feast advertisement is more effective than the Sheba advertisement because of product placement, color, and model placement.
Targeted Audiences: Which One Suits You? According to Steve Craig in Signs of Life in the USA, the economic structure of the television industry has a direct effect on the placement and content of all television programs and commercials. Craig is a professor in the department of radio, television, and film at the University of North Texas, Craig has written widely on television, radio history, and gender and media. His most recent book is Out of the Dark: A History of Radio and Rural America (2009). Craig talks about the analysis of four different television commercials, showing how advertisers carefully craft their ads to appeal, respectively, to male and female consumers.
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
These commercials targets adults and all income brackets. they motivate the audience who are tired of their current jobs, need a change in c...
There is a reason why people are always happy in the world of commercials. By associating positive feelings with the product, the a...
So, the next time you see an ad that makes you feel all warm and fuzzy, or makes you feel anything, for that matter, it should raise a red flag in your mind. Then, take a second look. What you find may surprise you.
In the fast paced world of today, advertisers have to keep up with the times. One of the best ways they do this is through the Got Milk ads. Milk is a part of everyday life and the advertisers for Milk show this through modern tactics and popular celebrities. By putting familiar faces on magazine ads and using interesting T.V. commercials, companies sell their products. The ways in which they sell the products is not by just stating that their product is good, they appeal to the human emotions, ethics and most of all what is logical. There are many ad campaigns out there that strongly target one area, such as your emotions, but the Got Milk advertisers campaign has all three of these factors.
We see them in the subways, bus stops, magazines, and television, but what do they mean? How do they manage to catch our attention? Advertisements often find ways to sell their products by psychologically manipulating people. The advertising industry makes us envious of others and convinces us to be unhappy with what we have (Valko).
All companies have their own ways of advertising a product, but in the end they have similar techniques. The Onion, a publication devoted to humor and satire, released an article that ridiculed the techniques of advertisement. This article mocked an advertisement for MagnaSoles in order to humor the readers, but at the same time show how advertisements can persuade individuals to buy a faulty product. Through a sarcastic and humorous touch, The Onion successfully amuses its audience and reveals the gullibility of individuals through the use of skillful diction, fallacies, and personal testimonies.
Growing up during the "This is your brain on drugs. Any questions?" campaign in the 1980s; I understand very well the importance of getting the word out about drugs and drug abuse. While I have children of my own now, I often times miss the message of current campaigns. Up until this project for class I really do not remember the last public service announcement (PSA) about drugs and drug abuse. An ad for a HBO documentary, Crank: Made in America quickly changed that.
The viewer sits on the couch, nestled inside a cozy, warm blanket with a large bowl of buttery and salty popcorn on his lap. His heart starts racing as the movie reaches its climax. Just as his lungs stop breathing and his eyes grow wide with fascination, the channel changes to an old advertisement that he’s seen a thousand times. Ads like that one appeal to the three main techniques that have subliminal messages to viewers. These different techniques have proven to be effective with television watchers. Advertisers use these three techniques to target a certain audience.
A Comparison of Two Advertisements Introduction Advertising and media are part of everybody’s everyday life, with or without them realizing. Each day we see adverts on the television showing us new lifestyles that look glamorous, we hear adverts on the radio, we see slogans emblazoned on people’s clothes, on the side of buses, on billboards, everywhere!! Big companies know that they need to make their product appeal to as many ‘niche markets’ as possible and they do this by ‘audience segmentation’. This is when companies make an advert so that it would appeal to one type of person, and then another advert for the same product but for a different type of person. Although it is hard to know exactly when there target audience will be watching, companies will spend lots of money researching.
By being a consumer in a world of diverse products and services, it has given us a wide range of choices. A product may be produced by different companies and has the same function, but it is presented to the consumers in different forms. In order to differ from each other, companies use the help of advertising to present its product in a better way than their competitors’. However, advertising the product is becoming more crucial than the product itself. Companies are focusing more on making the brand more popular, rather than actually improving the product that they offer. By turning the advertisement competition into a war between companies, they mislead buyers by hyperbolizing their products positive features, thus hiding the negative ones. Companies forget about the effect they have on the consumers. Consumers should be aware of the manipulative tricks that advertising uses like subliminal messages and brain seduction in order to not be misled into buying something that they do not really require. By knowing how to manipulate the audience and consumers’ brain, companies use tactical methods in order to persuade specific customers to buy specific products or services. Other examples of techniques they use are techniques like puffery which are suggestive claims about a product, using subliminal messages and transferring information indirectly, as well as by targeting a specific group of people, creating a slogan or a mascot and by using sexy models with perfect bodies, advertising tries to manipulate and persuade consumers into buying the product they are offering.