Analysis of Goodwill International

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Goodwill International is a not-for-profit organization whose main objective is to offer job trainings, employment placements, and other community-based projects to individuals with disabilities. The organization also extends its services to veterans who include people who lack the necessary job experience, education, or face challenges in securing employment. The non-profit organization is financed by a chain of retail thrift stores, which also operate as not-for-profit entities in places where they are situated. Goodwill is constituted by a system of 165 community based independent organizations operating in 15 countries, including the United States, Brazil, Venezuela, Uruguay, Panama, and Canada among others. The organization uses the most part of its revenues to provide training, employment, and other relevant support to its dependants who are currently more than 6 million. This paper assesses Goodwill International based on key concepts such as volunteerism, accountability, strategic planning, and fundraising in relation to its mission, vision, and purpose. In addition, the paper suggests several recommendations that could bring various benefits to Goodwill if implemented.

Although Goodwill International is successful, it is not efficient and needs to implement additional strategies to improve its efficiency. There are a number of recommendations made in this paper to assist Goodwill International to enhance its efficiency. Some of the strategies include: improvement of its communication strategy, enhancement of its fiscal health, implementation of new marketing strategies, introduction of employee performance measurement techniques, and changing its donation policies to include more items.

Goodwill was founded...

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