Analysis of Editorial About The Correct Use of the Tobacco Settlement Money

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Analysis of Editorial About The Correct Use of the Tobacco Settlement Money "The Bottom Line" is an opinion which makes a claim stating the correct uses of tobacco settlement money. The money should be spent on smoking related health care and prevention, according to the claim. In order to support his claim the writer resorts mostly to using assumptions. The title of the article gives the first assumption made by the writer. The catch phrase used for the title, "The Bottom Line", is immediately at work trying to convince the reader that whatever the content of the article, it is the truth. The writer smartly tries to set this tone even before the reader begins reading the first sentence of the piece. The statements made by the writer might contain no truth at all. The reason for this tactic is simple. The phrase "bottom line" is a popular catch phrase with universal meaning. Anyone in our society would expect to get the truth whenever they receive a bottom line statement, regardless if it is from their physician or a used car salesman. When accountants determine the profits and margins of a business, we consider this to be the bottom line. In this case, just a couple of sets of numbers, even if distilled from perhaps millions pieces of data, is held to be a fundamental universal truth for rating the performance of a business. The writer is trying to quickly connect this article, by means of its title, to this presumption he hopes many of its readers hold. When the writer of the editorial reveals what he believes the correct answer for the issue about to be presented is, another assumption is immediately made. The first sentence of the first paragraph begins with "The bottom line in the question…". The phrase "the bot... ... middle of paper ... for hard facts to base my own opinion on. The argument's lack of statistical support is a major weakness. The writer provided no evidence of instances where spending money on a certain anti-smoking campaign produced worthwhile results. The success of increased anti-smoking spending is assumed. No mention of past attempts at this leads me to wonder, is the writer not mentioning past programs where money that was spent on fighting off tobacco produced little success? If the writer had included some statistics, along with his opinion and show of good will, the piece would be more convincing. The writer based the validity of the opinions argument only on assumptions. The whole writing lacked hard statistical evidence of any sort for the argument. My analysis concludes that I do not see how spending the tobacco settlement money on tobacco problems makes sense.

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