Analysis of Diamond Advertisement
To women it represents pure beauty; to a man, money. It is a girl's best friend, and a symbol of a man's affection. The ad is directed to women, with the assumption that the women will present the ad to the men, giving a subliminal message that the diamond is exactly what they want. Men will attempt to do whatever it takes to show their affection and make women happy, including moving mountains or spending two months' salary on a simple band of metal with a rock in it. The search for the perfect ring may take the man to the ends of the earth, or at least to a bigger mall, before that flawless gem is found and the woman's approval is evident.
The simple band of metal with a rock in it that is just a ring to men, signifies beauty and elegance that is found to be attractive and exquisite to women. Women will seek special occassions to attend, just to show off the ring, while men are content to sit back and take all the credit for finding this wonderful treasure. As the woman displays her new diamond to her circle of friends, there is an obvious change in the atmosphere as a sense of competition between the men begins. The men will of course will have to rise to the challenge of providing a symbol of affection for their significant others that equals or surpasses the value of their friend's diamond.
After the diamond is presented to its intended, the excitement builds and emotions run high. A woman may begin to dream of that elaborate wedding with seven bridesmaids and a church full of family and friends. As the woman makes plans of a future with the perfect mate, her emotions are ecstatic. Even though those emotions may sometimes take a turn for the worse , and low periods hit, all she has to do is look at the perfect diamond and she will be reminded that she has found that perfect mate that will love and take care of her forever. As the woman looks at this ad, she has many emotions running through her mind, but she always comes back to the exquisite beauty and briliance of the diamond.
It is not just the presence of the ring that catches the womans eye, but it is also the reassuring words that the ad portrays.
Thus, we can assume that the audience itself, the members who believe in the content of ads and its sincerity, as well as, people who agree with the portrait of the women that is being created are the only prisoners in this particular situation. “To them, I said, the truth would be literally nothing but the shadows of the images” (Plato 868). On the other hand, according to the Jean Kilbourne, author of “Two Ways a Woman Can Get Hurt” what is not mention to the public is the fact, that many women from the very young age during the process of finding out the truth and being blinded by the “light” are fighting with depression, low self-esteem, eating disorders and sexual harassment. “I contend that all girls growing up in this culture are sexually abused – abused by the pornographic images of female sexuality that surround them from birth, abused by all the violence against woman and girls, and abused by the constant harassment and threat of violence” (Kilbourne
The demand-side of this cartel was primarily driven by advertising and in 1948, its world-renowned statement of “A diamond in forever” won over consumers like nothing had ever before. This associated an idea of a diamond being an “heirloom”, decreasing the chances of the resale market of diamonds booming. They were seen as “priceless”, similarly to love: something that is just immeasurable. De Beers ingeniously lead consumers towards buying their most fancy and rare cut of diamond to act as the talisman for love for their “female associates”.
Engagement rings initially served a double purpose. In the days when brides were purchased, these rings were partial payment for the bride in addition to symbolizing the groom's intentions and woman's agreement. Diamonds were first found in Medieval Italy and due to their hardness symbolized enduring love.
The meaning of a picture results in different opinions from many viewers. These images, such as artwork and advertisement, have become a source of communication in this new age of society. The advertisement I chose was a Coach perfume advertisement, a popular brand marketed towards women. This advertisement has a combination of physical features: lighting, text, and camera angles. These provoke an emotional appeal received by pampering with the perfume and gathering a sensation of love and peace, causing the audience to buy this product. A woman is born a nurturing loving creature. The world can make a woman harsh and intimidating, but when wearing this perfume it brings out the natural essence and reminds women of their true power but also
Jewels are ornamental object people wear that are usually made of precious metals and stones, although some not so valuable materials are used as well. Among the jewelry items people wear it is possible to find hair ornaments, earrings, rings, necklaces, bracelets, among others. People of both sexes wear jewels in almost all human cultures, countries and regions. As several specialized publications report, it seems that humans tend to adorn themselves, although in rare cases they also wear jewels by sense of shame (for example, to cover nipples). Throughout history, jewels have also served as a form of artistic expression, a symbol of wealth, as a protection amulet, among others. In turn, the term jewelry includes jewels
They want to show a “sparkling version” of the product and that implicates that, “if you buy the one, you are on the way to realizing the other” (26). So the portrayal of gender is essential in advertisement when it is trying to catch the viewer’s attention, since gender norms can be considered as a form of silent language in the society. Simply put, it can be said that gender roles are “a language which needs no complex translation by the viewer, just transmission through the image” (Capener 3) and therefore it is important for the advertiser to utilize the imagined gender roles within the advertisement
Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products. For me to analyze this advertisement I used the rhetorical triangle, as well as ethos, pathos, and logos.
This phenomenon suggests that all women are required to remain loyal wives and stay at home mothers who aspire to achieve perfection. In “Mirrors of Masculinity: Representation and Identity in Advertising Images,” Jonathon E. Schroeder and Detlev Zwick claim that “highly abstract connections are made between the models, a lifestyle, and the brand” resulting in a need to associate these products with a specific way of living (25). Instead of simply displaying these luxurious bracelets and handbags, the ad creates an elegant environment through the incorporation of sophisticated items. The women are dressed elegantly in dresses and blouses, adding a conservative element to the ad. The ad presents a rather stereotypical image of the very successful heads-of-household type mothers who have brunch with other elite women in an exclusive circle. Everything from the merchandise they sport to the champagne glasses down to the neatly manicured fingernails provides insight into the class of women presented in this ad. The body language of the women strips the image of the reality element and instead appears to be staged or frozen in time. This directly contributes to the concept of the gendered American dream that urges women to put up a picture-perfect image for the world to see. Instead of embracing individual struggle and realities, the American dream encourages women to live out a fabricated
When the family arrives in Welch, they notice that their newly purchased house is dull-looking and depressing, matching their moods when they first start living there. Jeannette notices that their glum house is contributing to their glum moods so she suggests painting the house yellow, a colour that is symbolic of happiness, to try and boost morale. Nobody in her family is willing to help so she paints by herself and notices an improvement in the look of their house. Unfortunately, she leaves the paint outside in the wintertime causing it to freeze, meaning that she is unable to finish painting the house. One day while playing outside, Jeannette and her brother stumble upon a diamond wedding ring lying on the ground. The wedding ring symbolizes hope to the children because they realize that it can be sold for a substantial amount of money. They bring the ring to their mother and tell her that, “it could get [them] a lot of food” (185), to which she replies, “but it could also improve my self-esteem. And at times like these, self-esteem is even more vital than food” (185). Rose Mary decides to keep the ring because she values her own selfish needs over the welfare of her children. Both the yellow paint and the ring represent positive changes for the family but neither of them ends up actually changing their
“Guy de Maupassant’s, “The Necklace”, is about a young couple who discovers the upper society appears to sparkles like a real diamond necklace, but in reality it is not always true. A decision that seems to protect their integrity turns out to tarnish it – like a fake necklace. However, through ironic insights we witness drama, character revelations and experience surprise” (Clugston, 2010) .The Necklace is told from a 3rd person point of view with limited omniscience. The title suggests that the plot will center on a necklace. So, naturally we, the audience or reader wants to know what the significance of the necklace is. After reading the story I believe that Maupassant used the necklace to symbolize the upper society or wealth. Another symbol that the necklace represents is appearance. In the story Mme. Loisel was a beautiful young woman that had admirers at the reception. She made all the attendees believe she was from...
Firstly, the literary technique symbolism has been used to represent power. The ruby choker, given to the Bride by the Marquis, is a symbol of power. The Bride describes the choker as a ‘choker of rubies, two inches wide, like an extraordinarily precious slit throat...bright as arterial blood’. This depiction is a useful method of representing the Marquis power because the necklace acts like a collar. This signifies how the Marquis behaves like his Bride’s master. (why master?) An example of the Marquis expressing this power is when the Marquis takes the Bride’s virginity. The Marquis tells the Heroine to wear the choker before consummating their marriage; in relation to power, this shows how the Marquis has the right to her body. Moreover, the overwhelming presence of lilies in the bridal chamber represents the loss of virginity. The quote ‘[mirrors] on the wall...reflected more white lilies that I’d ever seen in my life’ (pg10-11). This exhibits the overpowering image of lilies for the reason that lilies in reality connote death or loss, in the context of the story; this is the loss of the Brides virginity. In addition to this, the resemblance of th...
In 1785, the court jewelers, Bohmer and Basange, constructed a necklace with five hundred and forty diamonds of varying sizes in an ugly arrangement that resembled the collars worn by circus animals. They hoped that King Louis XV would purchase it for his favorite, Madame du Barry. Unfortunately, the king died before the necklace was completed. So, naturally the jewelers tried to sell the piece to the newly crowned Queen, Marie Antoinette, because she was known for her extravagant spending and taste. They priced the jewelry at and equivalent of two million dollars in modern money. The Queen declined the offer. She did not like the necklace and the price was even too high for her. Knowing that they would be ruined if the Queen didn’t buy their product the jewelers continued to plead with her for ten years. Each time she turned them down. Then, one day the Queen received a note signed by Bassange which said, “We have real satisfaction in thinking that the most beautiful set of diamonds in existence will belong to the greatest and best of Queens.” Puzzled by the message, the Queen, put the note to flame by a candle sitting on a nearby table (Komroff 85).
The cultural diamond can be best understood and explained through an analysis of its framework and linkages. The diamond consists of four corners: the cultural object, the receiver, the creator and the social world.
Traditionally, and to this day, rings also indicate love and affection. The most common and widespread form of this is, of course, the wedding or engagement ring. This is not a tradition divorced from the symbolism of wealth or power, however, especially in the context of the text — in Shakespeare's time, wedding rings were a tradition mostly confined to the upper merchant and noble classes, since the poor simply could not afford them.
It is said that “everything that shines isn't gold.” A difficult situation can result a vast illusion that is not what one thought it would be, which leads to disappointment and despair. Just like Guy De Maupassant stories, “The Necklace” and “The Jewel.” In the first story, the protagonist, Mathilde Loisel’s need for materialistic fulfillment causes her hard labor which ends her natural beauty. In the second story, the husband Monsieur Latin ends up living a dreadful life due to the passing of his wife and her admiration for jewels. “The Necklace” and “The Jewel” both share many similarities such as the unconditional love each husband haves toward their wife, the necessity each wife haves towards materialistic greed, the beautiful allurement