Analysis of Apple, Inc.

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Apple Inc. (Apple or "the company") is engaged in design, development and marketing of personal computers (PCs), media devices, and portable digital music players. The company also sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. The company primarily operates in the US. It is headquartered in Cupertino, California. Apple Inc., formerly Apple Computer, Inc., is a multinational corporation that creates consumer electronics, personal computers, computer software, and commercial servers, and is a digital distributor of media content. Apple's core product lines are the iPhone smart phone, iPad tablet computer, iPod portable media players, and Macintosh computer line. Founders Steve Jobs and Steve Wozniak created Apple Computer on April 1, 1976, and incorporated the company on January 3, 1977, in Cupertino, California. For more than two decades, Apple Computer was predominantly a manufacturer of personal computers, including the Apple II, Macintosh, and Power Mac lines, but it faced rocky sales and low market share during the 1990s. Jobs, who had been ousted from the company in 1985, returned to Apple in 1996 after his company NeXT was bought by Apple. The following year he became the company's interim CEO which later became permanent. Jobs subsequently instilled a new corporate philosophy of recognizable products and simple design, starting with the original iMac in 1998. Two of Apple Inc.’s strengths would have to be its customer loyalty and its strong brand image. Customer loyalty is a big factor in making sure that the customers that you have keep buying from you and not any other competitor. Apple Inc. does a good job in this as you can see from the... ... middle of paper ... ... is that it’s incompatible with other products. For example, I bought Microsoft office for my windows computer, my sister wanted to borrow the cd so that she could have the software for her MacBook. We found out that it wasn’t compatible with her computer since hers is running a different OS then mine is. She needed to buy the software specifically for macs. The software for her computer doesn’t come cheap too. I think that it’s very expensive to buy software for macs it’s different compared to just a regular PC. If I wanted to purchase Microsoft office for my pc it would only cost me $104 but if I wanted to purchase it for sister’s mac it would cost me $140 dollars. This is a big factor to consider when purchasing macs. My sister didn’t realize that she would have to purchase word and all the essentials because the MacBook didn’t come installed with those products.

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