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Analysis and Proposed Changes for Kudler Fine Foods Internet Website

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Analysis and Proposed Changes for Kudler Fine Foods Internet Website

Executive Summary:

Kudler Fine Foods is a growing company striving to provide its customers with the finest foods and ingredients possible. To serve their customers even better, Kudler has implemented an Internet website to expand their business. Although this is an excellent idea, their current website is lacking in several areas. Our team of computer software specialists will examine Kudler's webpage and examine all of the benefits and some of the drawbacks that it currently offers. We will then submit our proposal of a new website with an intriguing new look to attract new potential customers and encourage existing customers to venture into cyberspace. There is a world of opportunity awaiting Kudler Fine Foods on the internet, and our team will provide an in-depth proposal on how a new website, if marketed correctly, can boost revenues and make Kudler Fine Foods known around the globe.

Analysis of the Kudler Fine Foods Website

Although Kudler Fine Foods has somewhat of a special niche in food market, as it is not your typical chain "grocery store", it shouldn't stop them from investing a little time and effort into the marketing of their products and services, particularly with their comapany's website. The members of Team C have put together an analysis of the Kudler Fine Foods website that includes perspectives of three different aspects of the site. The first aspect will be the site's effectiveness, or lack thereof, from a potential customer's perspective. The second area we'll examine is the ease of site management and updating, and how that affects Kudler. Finally, we'll discuss effective design elements and why they are effective. Based o...

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...will help keep organization and a feeling of flow as viewers passing through. Much like decorating a house, each room is designed for a specific function, such as preparing food and eating in the kitchen, sleeping in the bedroom, relaxing, and watching television in the family room. A professional website should also follow the same principals. Although each individual page is dedicated to a specific function, we believe that they must all follow the same design formats.

We will also include links to the new webpage design, which will help provide a smooth transition from one page to the next. These links can be customized to direct viewers anywhere on the Web. We will only install internal links for our first Web design, but this feature can easily be added and edited to link to any one of Kudler's suppliers. Attached are some Web shots of our proposed Website.
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