Analysis: Team Strategy And Positioning Analysis

754 Words4 Pages
Title of Paper
Robert Simon
Course/Number
July 04, 2016
Peterson

Team Strategy & Positioning Analysis Part 2 Summarizing marketing strategies that relate to product life cycles, during the introduction stage (Roger A. Kerin, 2015), the breakfast menu items are promoted to generate responsiveness and improve a market for the item for consumption. In the growth stage, In-N-Out will seek to construct brand desired and to escalate market share. The main objective of the “maturity phase” is to protect market share and yet capitalize on revenue. In-N-Out will decide how to dispense with breakfast menu during the decline phase. The vendors must take care not to miss chances by means of ensuring strategies based on the breakfast menu’s life
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The breakfast menu is refreshed to generate responsiveness and progress a market for the items. “The impression on the marketing mixture and strategy is as charts: item for consumption branding and quality level is recognized and intellectual property security, such as patents and trademarks are obtained. Pricing may be slight saturation to build market share rapidly or high price skimming to improve progress expenditures. Circulation is discerning until consumers show recognition of the product. Advertising is aimed at innovators and diffusion, or adoption. Marketing infrastructures seek to build item for consumption awareness and instruct potential consumers about the item for consumption”. (Roger A. Kerin,…show more content…
In the growth stage, In-N-Out will seek to build its brand of menu items preference and increase market share. Product quality is maintained and additional features and support services may be added. Pricing is maintained as the firm enjoys increasing demand with little competition. Distribution channels are added as demand increases and customers accept the menu items. Promotions are aimed at broader consumers. (Roger A. Kerin, 2015)
Maturity Stage Individual’s menu items that survive the prior stages tend to spend longest in this phase. At maturity, the strong growth in sales diminishes. Competition may appear with similar items. The principal objective’s at this point is to defend market share while getting the preeminent out of profit. “Menu items that feature may be enhanced to differentiate from items sold by competitors. Pricing may be lower because of the new competition. Distribution becomes more intensive, and incentives may be offered to encourage preference over competing items. Promotion emphasizes product differentiation”. (Roger A. Kerin, 2015)
Decline

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