Profile the market
Introduction :
This assignment I will discuss about Vegie restaurant. The company provides products of Vegetarian Foods for local communities and is located in Indonesia. Below is the list of marketing plan :
• Creating healthy business image : to make the business success and top business performer
• Creating a nice website that inform the benefit of being vegetarian and the business mission and vision
• Implement the strategies of premium customer : make sure the first 50 customer come will get discounts and free complimentary
• Create the strategic relationship with the business suppliers : building up relationship with the local communities and loyal customers
• Improving staff skills and knowledge : good customer
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where the services fit in the market such as high-end, competitive or a low-cost alternative to those offered by competitors. Also detail how this compares to competitors.
Market position How this compares to competitors
High end, competitive : product quality level, customer service level and staffing, business innovation and creativity and R&D make it stand out from competitors. Vegie restaurant selling all vegetarian foods to attract customer because these days a lot of fast food restaurant and it’s not healthy. Beside that, our price are very reasonable and our sell high quality of product and service and also we have discount for people who buy lots of foods.
The proposed targeting strategy.
• Differentiation and segmentation : Vegie restaurant have three target segments in profiling to process. Each segments can find their desired products and service within Vegie
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Quality/range We will use only the best quality of ingredients To make our customer satisfied pricing We will make reasonable price So customer will coming 3-4days a week promotion We will make advertising in social media To make our restaurant more popular
Level of service We will train our worker to give high quality service To make our customer satisfied with the service
– How the marketing mix that you have proposed meets requirements as identified in the Marketing Plan.
Geography : we can do franchising, to make our vegie restaurant more well known and easier for customer to find it . so many potentials owner restaurant who already have well-know restaurant want to franchising and they will add some new menu to make people more interested also some customers want to franchising as well but in another city.
demography: franchising are suitable for one person or small family who want to open small business but profitable and easy to handle. Because the profit of this restaurant can reach around
After a long day in school and studying, every student needs a night off to just relax and enjoy a meal at a restaurant. In this modern time, some aspects of a restaurant can be the deciding choice. Many choose their restaurant of choice based on either those they are with, their personal, cultural appetite, their routine eating habits or their mood. Some of these preferences are similar yet others are the deciding differences. Two common franchise restaurants that pose differences are Applebee’s and Olive Garden. These two restaurants present their differences in environmental and food options causing a choice between them.
4 company’s skills and objectives, the customers they were trying to attract, the competitors they
Demand for Panera franchising opportunities was very high, which allowed Panera to be picky about where and with whom they would do business. Panera determined where bakery-café locations could be. The franchisees bore the cost of opening new locations, and were required to obtain their ingredients from the home company. Expansion using the franchise model provided many upside benefits for Panera, while limiting the downside r...
competitors, serving as a role model to other global food service, and its drive thru innovation.
Marketing is not just about selling and advertising products and services. In general, marketing is associated with identifying the particular wants and needs of a target market of customers, and then working to satisfy those customers better than the competition. This involves doing market research on customers, analyzing their needs, and then making strategic decisions about product design, pricing, promotion and distribution or place (Bethel, 2007). Understanding ways to identify the target market is crucial in developing market strategy. This paper is intended to define target marketing and examine a market analysis of Stacy's Pita Chip Company.
The amount of people becoming vegetarians these days is growing. There are a few different types of vegetarians for example; the lacto-ovo vegetarian doesn’t eat any animal products except milk and eggs. Another type of vegetarian is the vegan, they exclude all animal products.
It will provide entrepreneurs with a competitive edge that will prove invaluable in helping them seek the opportunity in this unexplored area of business. Through this research project one can study the opportunities and potential for Fast Food Restaurant Services in India. Since not too much of research is carried on in this area in India, there is a huge scope for this market and it could be useful for any budding entrepreneur who is interested in this industry.
Not having to answer to a corporate boss is the dream of many and the flexibility that owning a business franchise creates provides this option. Success is not reached by simply creating a business, however. The level of success is measured by the size and efficiency of the business. Business growth is the driving force of the economy. The additional jobs and revenues created when a business expands allow the economy to grow at exponential rates. One of the fastest and most popular ways to increase the size of a business is to turn it into a franchise, which can then be purchased by individuals. Franchising provides opportunities that are beneficial to both the parent company and the purchaser. The company that owns the business can expand without having to pay such a large initial cost to open a new store since the franchise purchaser pays a cost to open the business. As well, the company can regulate many of the business activities so that there is a sense of consistency throughout all of the locations. The purchaser is allowed to use the trademarks and goods of the franchise which already have a large market presence. As well, they are provided with training and work standards by the company to help their business run smoothly (Kalnins & Lafontaine, 2004, p.761). Looking at the business model of the world’s largest food retailer, McDonald’s, provides great insight into franchising and business growth in general as well a better understanding of a global business that utilizes the franchising technique.
Pricing. Our product is priced lower than our competitors in our industry. Even though our competitors have a different kind of product compared to us.
The main objective of this report is to develop and provide a sales and marketing plan for which the company will help to generate more profit and acquire more customers to patronize the product. This report will cover the period of 2016 to 2017 which will serve as guidelines that needs to follow of the employees, managers and management team to reach the desired goals and target for the company.
But with the change of taste and preference, fast food chains like Windy, Taco Bell, and McDonald's have introduced SALAD into their menus. This preference is not stopping with salads. In 2002, McDonald’s introduced great tasting new products including premium salads, n salads plus menu; Chicken McNuggets made with white meat; Fish McDippers; Chicken Selects; and new breakfast offerings like the McGriddle sandwiches. Here as a fast food chain, McDonald did not have to introduce new dishes in their menus but with the impression and image in the market analysis, of increasing demand and changing preference in tastes and dishes has made them bring the changes.... ...
As pointed by Parsons A.L (2002), there was increasing dependent on the relationship and customers is demanding to receive high standard of products and services for them to sustain the business in the intense manufacturing environment. Besides, Xu et al. (2008) has highlighted that supplier is developing a long-term relationship with their crucial suppliers to increase the competitiveness and to establish an effective and efficient supply chain. Trend (2005) also mentioned that work closely in partnership with suppliers is the only way to survive in today’s competitive business environment.
Albert Einstein said, “Nothing will benefit human health and increase chances for survival of life on earth as much as the evolution to a vegetarian diet.” Nowadays, a growing number of vegetarians has been showed in many studies, such as a poll started by a nonprofit organization named Vegetarian Resource Group. It showed that United States has 6-8 million adults who do not eat poultry, meat, or fish (“Becoming a Vegetarian”, 2009, pp4). Much more people choose to be a vegetarian because it is more flexible than before, which means that vegetarians have more choice to combine a healthy lifestyle and high quality of life together. Food products like quinoa and fake meat are available for most people. Moreover, restaurants, schools, and hospitals are friendlier to vegetarians with some special offers. In addition to this, an iPhone APP named Vegetarian Scanner can alert people that the food contains meat (DeVries, 2012, pp41).
The first step in any business is to think of or create a business idea. Without an idea, one cannot launch their business off the ground. A right direction is needed to create a business with a unique idea. However, other options include franchising or buying an existing business (1). Franchising allows an individual to run stores such as Burger King or McDonalds under the corporate name. It involves taking training classes and a heap of money in order to start a franchise. A Franchisee will have to buy products and services from the corporate entity they are franchising from, which is often required. Buying a franchise is like taking a piece of the pie from the company that is franchising and sharing that pie with everybody else. In addition having a franchise allows one to communicate and in essence become a big part of an added business opportunity (4). Franchising is far from easy to start and maintain for that matter. Starting a franchise involves a l...
There is a larger number and types of entrants in the market Fine Dining Restaurants-Casual Dining Restaurants-Quick- Service Restaurants. Landscape of primary location is also a threat; there is a lack of customer parking which could possibly result in lower numbers of customers. Climate may also affect the businesses in general, low peak season and bad weather can cause problems for the business market if bad weather is expected, customers are more reluctant to go outside if not necessary. Potential entrants and encroaching concepts are also a concern due to factors such as low consumer switching and brand not being well known. Cost is also a threat although the primary target market is higher-wage earners consumers with less income will not frequent Rooms for Dessert they will seek substitute