Analysis Of The Tipping Point

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In the Tipping Point, How Little Things Can Make a Big Difference, Malcolm Gladwell, analyzes the start of trends and the outcomes of those trends. Gladwell claims that most trends, styles, and phenomena are born and spread according to routes of transmission and conveyance that are unusually similar. A few examples that Gladwell uses in the beginning of the book is the spread of syphilis in Baltimore and the sudden interest of Hush Puppies shoes in New York City and the financial success the company gained from the sudden trend. Gladwell describes this happening as the “tipping point,” or a key moment when an idea, trend, or social behavior that unifies isolated events into a significant trend and it only takes a handful of people to make it happen. Gladwell identifies three key factors in the beginning of the book and how each of the factors play a role in determining if a particular trend will tip into widespread popularity. The three factors that Gladwell identifies are The Law of the Few, The Stickiness Factor and the Power of Context The Law of the Few state...
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