Analysis Of The SWOT Matrix

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The SWOT analysis (alternatively referred to as SWOT Matrix) is an extremely useful tool for understanding and decision-making for all sorts of situations in business and organizations (Bryman& Bell, 2011). The analysis will help better visualize and present the factors concerning affiliate marketing by arranging them in the right category (Strengths, Weaknesses, Opportunities or Threats). The analysis will guide us to identify the positives and negatives inside the organization (S-W) and outside of it, in the external environment (O-T). Developing a full awareness of the situation with affiliate marketing and both the strategic planning and decision-making. SWOT is not the only assessment technique that can be used, but is one of the most effective methods that allows classification of the information in a convenient form. • Strengths: characteristics of the business or project that give it an advantage over others • Weaknesses: are characteristics that place the team at a disadvantage relative to others • Opportunities: elements that the project could exploit to its advantage • Thr...

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