Sports, with their physical and competitive aspects, always have a way of charming people. The spectacular and grand sporting event like the Olympics is also included, as the Games are always hugely publicized and followed by many people around the world. Due to the Olympic Games being a gigantic event, it requires a carefully planned organization in order to ensure success, implicitly and explicitly. The organization of the Olympics is governed by the International Olympics Committee (IOC), who also construct, modify and refer to the Olympics Charter, a set of rules and guidelines for the Olympic Games, to make the Games to be fairer, more ethical, and more enjoyable to every party involved. In order to achieve such goal, according to the …show more content…
Sponsorship is a required element in a huge sporting event, such as the Olympics, as a large amount of funds is needed in order to prepare for the venues, materials and events, as well as to broadcast the Games on media. At the same time, the sponsoring companies can take the opportunities of being the supporters of an event to advertise their products and promote the positive values that represent their corporate social responsibility to the society. However, in a particular grand and well-known event like the Olympics, there can be questions raised about the relevance between some corporate sponsors and the values in sports. Dr. Susan Rose, a professor of marketing at Henley Business School, doubts McDonald’s, Cadbury, and Coca-Cola as being sponsors for the Olympics, as these brands own products that can be associated to obesity and tooth decay – the opposite of the values of health and sports (as cited in Smedley, 2012). Moreover, in order to directly promote their products, many companies choose to sponsor famous athletes whose characteristics and values best signify the features of the products; to successfully do so, mostly only well-known and charismatic athletes are selected. On the other hand, finance becomes an issue for less well-known athletes. Jordan Malone, an Olympic medalist in speed skating, reports that most athletes do not have full-time jobs due to huge devotion to training, and thus, have to rely on the fame that is gained through sport events, especially an event as renowned as the Olympics (as cited in Vasel, 2014). As a result, the athletes that are not signed for any brand contracts can have a difficult time trying to earn enough income. Furthermore, even for the all-star athletes: despite having contracts with the companies, those contracts can be canceled once the athletes have their reputation damaged, as
The controversy in Berlin Olympic Games was that the some of the Jews excluded from the Olympic team were actually world class athletes. The athletes left Germany, along with other Jewish athletes, to resume their sports careers abroad.The Nazis also disqualified Gypsies.The Olympics were intended to be an exercise in goodwill among all nations emphasizing racial equality in the area of sports competition. But the Nazis thought that only the Aryans should participate in the Olympics games to represent Germany.Then after that controversy then the committee of the Games wanted to move the Olympic Games to another country.This was because usually the U.S. got the most medals because they sent the most athletes.
Since 776 BCE, the Olympics have been a way for people of different cultures to come together and compete in friendly competition. In 1892 the first modern Olympics were held in Athens, although it had been over a thousand years since the last game it still had brought together an assortment of different religions and ethnic groups together. Many factors shaping the Olympic Games reflect the changes that have taken place in our world since the last game in 393 CE in Greece such changes include woman’s suffrage, global economy, world wars, and proving competency.
In December of 1979 Soviet forces began to invade Afghanistan and make their first attempt at grabbing new land since World War II. Jimmy Carter, who was the president of the United States at the time did not support the Soviet’s invasion of Afghanistan and decided to boycott the 1980 Summer Olympics hosted by the Soviets in Moscow. He revoked the passports of all American athletes, did not allow any U.S. Olympic athlete to attend the summer games and encouraged other countries to do the same. However, Jimmy Carter’s choice to boycott the 1980 Olympics held in Moscow was ultimately a failure because it failed to gather a large amount of support, it was ineffective in having any influence or impact on the Soviet Union’s involvement in Afghanistan,
ABSTRACT: The purity of the Olympics has been smeared by scandal, corruption, boycotts, political disputes and even acts of terrorism. Sadly, politics have taken control of the Olympics and turned it into a political and money-making extravaganza. Olympic boycotts became a way for countries to protest each other. Hitler tried to use the Games to prove his belief of racial superiority. Wars interfered with the Olympics. Bloodshed even covered the Olympics, in the 1972 Munich Games where terrorists killed eleven Israeli Olympic members. Unfortunately, throughout Olympic history, politics have overshadowed the true focus of the Games. They were "intended to unite the countries of the world through friendly competition" not segregate them through politics (Siggers 1).
In the past the Olympic games were used as a way for the Greeks to honor their gods. Today the games are not an honoring but more of a social gathering. What’s great about the games today is that everyone has equal opportunity to compete. No matter your gender, size, ethnicity, or wealth, all you have to do is work hard and
A decade worth of athletes has had the chance to eclipse Michael Jordan in the minds of the consumer. Yet even out of the spotlight Jordan remains the sports personality with the greatest endorsement chops in the U.S.”( Badenhausen).
The feeling is all too familiar, from the front row to the last seats in the bleachers; a
Athlete Endorsements – What’s in a Name." The Business of Sports. Wordpress. Web. 12 Sept. 2011.
Modern Day Olympics are a huge tradition that sweeps the screens of televisions across the world. Competitors take the arena with uniforms that dawn their countries colors and designs that are meant to resemble their designated flag. For months the news is centered around the games; the preparation, the athletes, and of course the competition. Countries aren 't obsessed, they are inspired and full of pride seeing athletes from their country compete and show their incredible skill. This tradition dates back to ancient Greece where the games began. Tony Perrottet writes about the traditions of the ancient game in his book The Naked Olympics.
The Olympic Games are the leading worldwide sport event that held every 4 years, featuring thousands of international athletes from more than 200 nations participating in a variety of sports competitions. Although the Games are about winning the sports competitions, they also provide a platform for the nations throughout the world to learn different cultures and share uniqueness. The Games are important, and have to be held because they transmit a message of friendship and peaceful between nations.
The Olympic Games plays a significant role in the world. The relationship between it and host countries is important to investigate for comprehending cultural studies. According to Xu and Kirby (2008), the Olympic Games has a considerable impact on the expression of national identity. For example, London applied this approach to promote its national identity. This can be discovered from the BBC video called James Bond escorts The Queen to the opening ceremony in 2012 (2012): an amiable identity is perceived by the audience through presenting corgi at Buckingham Palace. Moreover, China is no exception. There is an image about the opening ceremony of the 2008 Olympics, it shows a spectacular drumming performance. In addition, an article about
As we all know, Beijing, China is the host for Summer Olympics 2008, were a major international multi-sport event from August 8 to August 24, 2008. Even though Olympic Beijing is all dress up, but no one is going because the organizer was struggling to handle an unexpected inside Summer Games venues. The Olympics officials feel disappointed because so many empty seats at nearly every event and the lack of pedestrian traffic throughout the park. To overcome the problems the officials are busing in teams of state-trained cheer squads to help fill the empty seats and improve the atmosphere and encourage residents to apply for access to the heavily secured park.
Every four years, there will be an international sports event held. Under this topic, we are not talking about the FIFA World Cup, which hold in the next month, but the Olympics Games. Most of the Olympics Games can hold successfully, the credit of an international organization is indispensable. This international organization is International Olympic Committee (IOC).
Introduction Today, the Olympic Games are the world's largest pageant of athletic skill and competitive spirit. They are also displays of nationalism, commerce and politics. Well-known throughout the world the games have been used to promote understanding and friendship among nations, but have also been a hotbed of political disputes and boycotts. The Olympic games started thousands of years ago and lasted over a millennium.. The symbolic power of the Games lived on after their demise, and came to life again as the modern Olympic Games being revived in the last century. Both the modern and Ancient Olympics have close similarities in there purpose and in there problems.
Sports sponsorship has been around since the creation of professional sport in the late nineteenth century. It is not a new topic, but it has become somewhat of a controversial issue in the past twenty years. With tobacco companies being under strong scrutiny from the government and society, their sponsorship of sporting events have also been questioned about their effect on the youth of America. Sponsorships are useful as a supplement to regular advertising; however, they are especially valuable as an advertising substitute in situations where advertising may be banned or limited. Sports sponsorship provides opportunities to reach audiences in four distinct ways: (1)during the prepromotion advertising and publicity for the event, (2)at the event site during the event itself, (3)during the live or delayed broadcast of the event, and (4)during postevent news reporting of the event’s results.