Rhetorical Analysis Of Thank You For Smoking

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In the film Thank you for smoking, Nick Naylor- the main character of the film employs rhetorical devices such as re-framing, hyperbole and numerous logical fallacies to win his argument . In these strategies, he reveals the nature persuasions. To gain advantage over his opponents and pave ways for his success in winning the argument, Nick Naylor, the lobbyist for Big Tobacco applies the re-framing strategies. He re-frames most of the conversations in order to promote smoking, win the arguments and change people’s notion about smoking. Nick Naylor’s effective means of interaction portrays that anyone who argues correctly can win an argument. He pointed this out in his interaction with Joey- his son, where he states that the "beauty of an argument …show more content…

An example is when Naylor states that “Big Tobacco is about to launch a $50 million campaign aimed at persuading kids to not smoke." This clue is misleading and distracting to his major arguments which favors smoking. This signifies that he realizes that encouraging everyone to smoke is not healthy, but he needs to chip in some logical arguments to endear himself to the audience. He also applies a red herring fallacy when he emphasized that Vermont cheddar cheese also needs warning signs for raising cholesterol levels, because cholesterol is the “real demonstrated number killer in …show more content…

Nick’s professional presentation of himself and his talents in persuasion also adds credibility to his appeal. Nick starts his argument by appealing to the crowd’s emotion, when he pointed that “few people on this planet know what it is to be truly despised”, he then asks his audience if they blame these set of people (Can you blame them? Nick asks) this is Pathos. He lays himself as an example of such people (Ethos). Nick also points out a fact (Logos) in the opening scene when he declares that Erhardt Von Grupten Mund has “been testing the link between nicotine and lung cancer for 30 years and hasn 't found any conclusive result”. Nick logically argues that if the teenage boy with cancer dies they will lose customer. This is a fact

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