Analysis Of The Innovator's Dilemma

1790 Words4 Pages

The Innovator’s Dilemma is a book designed to look at and analyze why good companies with good management, and who are known for their abilities to innovate and execute fail to stay atop their industries when confronted with certain types of technological and market change. The companies analyzed in the book are all well managed, listen intently to the needs and wants of their customers, invest in new technologies, and still end up losing their market dominance. The book also looks at companies in different industries that move at different paces, some fast and some slow, all of which were market leaders, in-order to show that the theory presented can be applied and justified in multiple industries and not just fast moving ones such as microcomputers.

The first point that The Innovator’s Dilemma addresses is the fact that the decisions leading up to the downfall of industry leading companies were made when the firms were being widely regarded as astutely managed firms. The explanation for this failure is attributed to the fact that these firms were as well-run as a firm could expect to be, but there is something in the way that the decisions within the firm are made that lead to their failure. The Innovator’s Dilemma states that because firms listened to their customers, invested aggressively in technologies that would provide their customers with more and better products of the type they wanted, and because they studied market trends very intently and allocated capital toward innovations that promised the best returns, they lost their positions as leaders within their industry. The book declares that there are times at which its better to not listen to customers, to invest in developing lower-performance products that promise ...

... middle of paper ...

...asis of competition. The third strategic option for dealing with these dynamics is to use marketing initiatives to steepen the slopes of the market trajectories so that customers demand the performance improvements that the technologists provide.” (154).

The ideas and theories presented in this book relate to this course because they can directly affect the way a company develops its supply chain. If large companies are going to pursue the development of disruptive technologies then they are going to have to implement a separate supply chain from their current corporate model. The supply chain will have to be tailored to meet small market demands. Doing so will allow these large organizations to avoid the costs associated the over production of a product. Also the supply chains will have to be designed to operate and be profitable in small margin product markets.

Open Document