Google has become indispensable to people’s interactions online. As a result of its behemoth online presence the online giant faces issues from the European officials pertaining to the breach of privacy that the European Commission threatens. The 400 billion dollar firm is indicted with not just loading links that already publish personal information of people but also process this information and compile it (Whitney, 2014). The company is said to have tussled a four year long investigation with the European regulators concerning how its stores and disseminates data. This essay throws light on the Google antitrust case in parallel to understanding the various mechanisms that work behind the case. The essay closely examines how globalisation …show more content…
Yelp and Trip Advisor launched a joint complaint against Google stating that it began to promote its own products over the others and tried to squeeze them out of the market. Google’s other rivals include Microsoft, travel website Expedia, etc (Robinson and Barker, 2014). The engineers of Google had to design and refine their search results in such a way that the results instead of trafficking and diverting the online users to go to the rival websites would now suggest the rival websites and products as well as its own favourable products. This is only an attempt to protect them against the “US Hegemony” The commission investigated into the Google antitrust case for five years with Google attempting to arrive at agreements, but all the three propositions being rejected. The parliament cannot enforce the commission to act on the judgements but only oblige them to do so. This being the condition, the only radical solution they could come up with was to unbundle the services of the search engine. Unbundling Google’s search engine and commercial services would presumably mean forcing a split in Google’s business between a division that provides the input (the search query results needed to give visibility to business services) and a division that supplies specific products (news, etc)(Mariniello, 2014). It also decided to levy a tax on Google for …show more content…
They fear the US hegemony in the field of technology can make them digital colonies. Major giants like Facebook and Google record and process a lot of personal information. They are used by approximately 90% of the Europeans while 68% of Americans. (Garside, 2014). This is a prime reason why the European parliament is afraid of the “US Hegemony”. Hegemony could b explained as the predominance of one state over the other in spheres like military, technology, political or economic strength (Wikipedia, 2015). The world superpower (USA) is not only the powerful in terms of military but also technologically. It is the birthplace of the Silicon Valley where giants like Facebook and Google are located. These companies do not charge the end users for using their service, but in change ask for their private data. This could b through Facebook profiles or Google maps that know the location of your house. The European parliament fears that these companies may colonise other countries make them their digital colonies. The personal data colossal that these companies have is not just stored but processed too. Thus the fear of this information being used against the world stands valid enough. Thus the privacy laws are proactive in nature but seem to be harsh from Google’s perspective. To understand the physiology of the state as a player that participates in the politics of the state, it can be understood
Did you know that almost everything you do on the internet is being tracked and recorded in some way? In the Article, George Orwell… Meet Mark Zuckerberg, by Lori Andrews, Andrews talks about how behavioral advertising, which is the tracking of consumer’s online activities in order to bring custom-made advertisements, is a topic that is concealed to many people and can cause damage. Search engines like Google store the searches you have made and in 2006 there were search logs released which had personal information that people were judged by (Andrews 716-717). Data aggregation is the main way Facebook makes its money. Andrews believes that it’s an invasion of privacy and is not known well enough by the public. This article is aimed at young and new internet users that are ignorant of the possible dangers on the web. Lori Andrews is successful at informing novice users about the dangers of behavioral
On August 15, Google declared its intentions on procuring Motorola Mobility (MMI), centered in Libertyville, Illinois, for $40 per share or a collective sum of about $12.5 billion. The business deal gave a premium of 63% to the closing price of Motorola Mobility shares on Friday, August 12, 2011. The transaction was approved unanimously by the boards of directors of both companies.
In the Engineering and Technology Journal, two engineers, Gareth Mitchell and Guy Clapperton, gave their thoughts on both sides of the privacy issue. Is gathering information violating personal privacy? They made their arguments using currency as a metaphor for personal information and online services a product. Mitchell argues the case that giving out personal information is “too high a price to pay” (Mitchell, 2013, p. 26). He says that despite the option to opt out of cookies and certain information, many sites are more covert and make their opt out option less accessible than a pop up asking to opt out. The site makes it hard for the Internet user to say no to being tracked. Mitchell warns the reader to take more consideration into what information they are giving away and that “privacy is not to be taken for granted” (Mitchell, 2013, p. 26). Getting information from the Internet would mean tra...
Edward Snowden is America’s most recent controversial figure. People can’t decide if he is their hero or traitor. Nevertheless, his leaks on the U.S. government surveillance program, PRISM, demand an explanation. Many American citizens have been enraged by the thought of the government tracing their telecommunication systems. According to factbrowser.com 54% of internet users would rather have more online privacy, even at the risk of security (Facts Tagged with Privacy). They say it is an infringement on their privacy rights of the constitution. However, some of them don’t mind; they believe it will help thwart the acts of terrorists. Both sides make a good point, but the inevitable future is one where the government is adapting as technology is changing. In order for us to continue living in the new digital decade, we must accept the government’s ability to surveil us.
...n argued that by Goggle’s agreement to collaborate with the Chinese government in censoring the Internet and in its advertisement market they are violating their “don’t be evil” motto (Intelligence2, 2008). Nevertheless I agree with Esther Dyson, Jim Harper, and Jeff Jarvis that while such actions have occurred Google seeks to improve the information of people throughout the world. Google is willingly to sacrifice its interests, in this case its reputation, for the over all good of the world upholding its don’t be evil motto.
The personal connection Americans have with their phones, tablets, and computers; and the rising popularity of online shopping and social websites due to the massive influence the social media has on Americans, it is clear why this generation is called the Information Age, also known as Digital Age. With the Internet being a huge part of our lives, more and more personal data is being made available, because of our ever-increasing dependence and use of the Internet on our phones, tablets, and computers. Some corporations such as Google, Amazon, and Facebook; governments, and other third parties have been tracking our internet use and acquiring data in order to provide personalized services and advertisements for consumers. Many American such as Nicholas Carr who wrote the article “Tracking Is an Assault on Liberty, With Real Dangers,” Anil Dagar who wrote the article “Internet, Economy and Privacy,” and Grace Nasri who wrote the article “Why Consumers are Increasingly Willing to Trade Data for Personalization,” believe that the continuing loss of personal privacy may lead us as a society to devalue the concept of privacy and see privacy as outdated and unimportant. Privacy is dead and corporations, governments, and third parties murdered it for their personal gain not for the interest of the public as they claim. There are more disadvantages than advantages on letting corporations, governments, and third parties track and acquire data to personalized services and advertisements for us.
What if someone told you the devices you were using everyday were rewiring your brain? Would you believe them? In the article Is Google Making Us Stupid? author Nicholas Carr brought up the topic of Google, and the internet, affecting the way we read and think. Carr opened up the article by relating his topic to a scene from the movie 2001: A Space Odyssey. The scene is one where a man is disconnecting a robot from its artificial “brain”. The robot says that he can feel his mind going. Carr then relates to the robot’s statement, saying that he can feel it, too. He states that the internet has been remapping his, and everyone 's, brain. Such a bold statement about something that almost everyone uses on a daily basis. For someone to state that
Part of the allure of the Internet has always been the anonymity it offers its users. As the Internet has grown however, causing capitalists and governments to enter the picture, the old rules are changing fast. E-commerce firms employ the latest technologies to track minute details on customer behavior. The FBI's Carnivore email-tracking system is being increasingly used to infringe on the privacy of netizens. Corporations now monitor their employees' web and email usage. In addition to these privacy infringements, Internet users are also having their use censored, as governments, corporations, and other institutions block access to certain sites. However, as technology can be used to wage war on personal freedoms, it can also be employed in the fight against censorship and invasion of privacy.
...as not only been reliable when it arises to offering a product of the highest and excellence, nonetheless is also continually developing, adjusting, but more meaningfully revolutionizing the industry. Also, what creates Google’s invention so matchless in assessment to its challengers is the attention that it offers to consumer requirements in order to offer a consistent and difficultly substituted the product rather than concentrating on exploiting its profit with each given chance which may cooperation the quality of its search consequence its product. Having examined the company’s internal and external environment it is obvious that Google earnings care and attentions even to the smallest detail to guarantee that it will be the leading company between many other online search engines and has been able to create loyal customers that are continually growing.
This report will describe the history of government regulations and FTC. How that applied to Google search and personal privacy. The changes made from the settlement between Google and the FTC, the difference Google's practices and policies from before the settlement and after the settlement, and the current demands and expectations from current and vocal Google users. The report will also draw a conclusion from the findings and will determine if additional regulations are needed or if the regulations currently in place are sufficient.
The public’s perception of these two products is very different. Most people see Google as ‘the’ search engine; people have grown up with it and its most people’s first stop when searching for something on the internet, in fact when people are unsure of something they’ll often use the expression “I’ll Google it”, this sums up how important Google is in everyday life. There is however a small problem that accompanies brands that get as big as Google and that is a fear of a monopoly and how much power a company has over the economy/ the entire world.
Google continues to grow and innovate. Google focuses on the user and all else will follow. Since the beginning, they have focused on providing the best user experience possible, and take great care to ensure that they will ultimately serve their customers(Google.com n.d.). In relation to market development and product development the core values “Its best to do one thing really, really well (Google.com n.d.),” fits in with these strategies. “You don’t need to be at your desk to need an answer (Google.com n.d.),” describes Goggle’s innovation to mobile platforms. “The need for information crosses all borders (Google.com n.d.).” Google company has grown and has offices in more then 60 countries, maintaining more then 180 internet domains, and serve more then half of their results to people outside of the United States, and this relates to concentrated growth strategy. “Great just isn’t good enough(Google.com n.d.).” Google continues to strive to reach for better ways of doing things, through innovation and integration, continue to improve things in unexpected ways (Google.com n.d.).
The first and more important implication was downsizing the workforce trying to keep the most skilled workers and relocate them in the areas of need. Some of the threats for Google were trying to keep up with the competition, which it was aggressive. Many companies were trying to the same road of connecting people with information on the web. The biggest competitor for Google was Microsoft Corporation with its search engine Yahoo. Moreover, other companies were competing against Google from start-ups to well formed companies that were trying to develop search technologies. Also, had high competition in the advertising area where pay for performance was a great way to acquire new customers. However, the best service that Google launched was the language service offering fifty foreign
Google is the largest search engine across the globe, which has significantly transformed the use of the Internet as an information source. The influence of Google in Internet use as information source is evident in the fact that by June 2010, it accounted for more than 70 percent of total Internet searches in America. In addition to its success and profitability in the global market, Google is renowned as a highly ethical company as demonstrated in its corporate philosophy features. However, the firm’s behavior during the launch of its China-based search engine in 2006 generated huge skepticism from the United States government and several human rights organizations (Baker & Tang, p.2). Since the launch of Google’s Chinese search engine, the company complied with China’s censorship regulations by deciding to filter out terms that are considered politically sensitive. This decision attracted criticism from political leaders and human rights activists who accused Google of betraying its adopted ethical standards by ignoring the essence of freedom of expression and information access. As a result, Google faced a dilemma involving the clash between law and ethics. In the subsequent years, Google reacted to the dilemma by changing its rhetoric strategies in efforts to respond to the changing needs.
China, also, will be able to achieve economic and technological advantages by working with Google while still controlling public opinion. By restricting Google by censorship, with minimal compromises on some services, China will be able to affirm its status as an independent actor in the global marketplace as well. Work Cited:.. James S. O’Rourke IV, Brynn Harris, Allison Ogilvy: Google in China: government censorship and corporate reputation Journal of Business Strategy Vol. 28.