Analysis Of The Coca-Cola Iconic Santa Claus Ad

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Recommended: Background of the coca cola company

Coca-Cola was invented in 1886 by John Pemberton in Atlanta, and Pemberton wanted to invent something that would bring him commercial success (Martin.). Ever since then, Coca-Cola has been a globally recognized merchandise. The “Coca-Cola Iconic Santa Claus “Ad is one of several ways by which the Coca-Cola Company shows how much happiness the beverage can bring to people of all ages. It was first aired in the 1930s (Sundblom), and it has been around since then. Looking at fig. 1. “Coca-Cola Iconic Santa Claus”, those smiles on the faces of the baby and the Santa Claus obviously show that the advertisement is directed towards everyone during Christmas. This Ad used credibility and emotional strategies to appeal to the audience. The picture

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