Analysis Of The Beauty Industry

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In 1970, a billion dollar company that revolutionized the beauty industry came to life and opened its doors to people across thirty countries. This French cosmetic retailer continues to dominate the beauty industry by capitalizing on areas such as “color (makeup), skincare, and fragrance” while being applauded for their exceptional customer service that strives to make clients feel beautiful. However, this glamourous image is the product of hard-working employees at store level who suffer from inconsistent employee recognition. Although clients receive outstanding service that makes them feel euphoric, the employees who generate customer satisfaction are not appreciated enough for their efforts. Essentially, the organizational culture of this company focuses immensely on being “client driven” to increase sales while not enough emphasis is placed on “appreciating employees” for fostering these sales. Throughout shifts, managers focus on communicating the importance of helping clients while no attention is given to communicating the tremendous …show more content…

For example, the store manager also in-charge of scheduling spends more time conversing with the same group of employees regularly. Ironically, this group is always more than content with their scheduled hours and also get away with more days off than others. Essentially, communication isn’t perceived as “fair” in this organization because some employees are given the upper-hand with special requests and time-off as they have grown to be more close and tight-knitted with the store manager. This can be de-motivating to those who witness the same people being recognized for “standard” work performance by managers who spend more leisure time with them, while employees who go above and beyond are not publically

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