Analysis Of Starbucks

1371 Words6 Pages
Segmentation and Target Market

Starbucks is a company with a recognizable presence nationally and internationally. Starbuck reputations and on a multinational level is consistent of high quality items With more than 18,000 retail locations in 60 countries, the coffeehouse is the picture of success (Schoultz, 2014). In this paper I will discuss the demographic, psychographic, geographic, and behavioral characteristics of the major company. Also I will discuss the positioning statement needed for considering new markets and business strategies. Starbucks does have a stronghold on the international markets. While this has made the company confronted added pressures related to globalization hurdles. With Starbucks having presences in countries
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They account for almost half (49 percent) of its total business. Starbucks’ appeal to this consumer age group through hip, contemporary design that is consistent in its advertising and decor, and working to keep its products current as status symbols. Customers tend to be urbanites with relatively high income, professional careers and a focus on social welfare. This target audience grows at a rate of 3 percent annually (Small Business website, 2014). There are also cultural, organization has international reputation and a large international presence. With the loyal customer base that Starbucks customers provide and maintains the brand association worldwide helped customers come back the familiar high quality products and great customers service that there local store serves. The level a quality should be the same across the board for all stores worldwide. Starbucks’ unique marketing endeavors have also promoted its ever-growing existence. Starbucks also keeps sufficient areas as an importance of its larger degree of presence and to maintain brand name recognition and reputation. A main strength in this capability is the company’s capability to get new clients, and at the same time, exist…show more content…
Having a high awareness of social responsibility will keep Keeping a high degree of corporate social obligation is a continuous tendency and would be highly favorable in the eyes of its consumers and the average man or woman. In this way, Starbucks must also show an attention to fair trade Coffee and the farmers who create it and maybe reach the presence of cooperative farms. The organization might even think about training the general public regarding the circumstances that these kinds of farmers cope with. Also corporate obligation must also be highlighted on a multinational level; this would significantly impact the company’s all round standing and reliability, particularly in areas in which customer knowledge is common. Starbucks would also take advantage of providing much more comfortable and sociable surroundings in which consumers have the capability relax when taking pleasure in their drink. The company has understood the demands of the customer buy making sure all customers have the ultimate coffee house experience Starbucks has made the WIFI an option in every store, which have been in place for years. Furthermore, as a must understand the negative result of Starbucks have been acknowledged the over saturation a lot of market. It should broaden the scope of customers with a higher age wide range customers this is to
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