Analysis Of Social Media Platforms

Satisfactory Essays
Taylor Abramson

Social Media Platforms

Social media is the technology that connects people—whether it’s to share content or just to chat. Social media marketing is the way organizations use technology to build relationships, drive repeat business, and attract new customers through friends sharing with friends. A company uses social networks to allow the public to make their opinion and ideas heard. This way each participant contributes to the success of the marketing department, as information is spread and readily available for anyone to view. For this interaction to take place, social media use must be considered in any business plan, appropriate online platforms must be chosen, and the functions of these platforms must be utilized efficiently. Despite the popular adoption of social media, its application for organizational purposes, including marketing and knowledge management, has only just begun (Kane et al, 2014, pp. 275).

Social Networking Platforms Available to Small Businesses

Social networks, like Facebook, Twitter, LinkedIn, and Pinterest are the places where social interactions, such as discovering and sharing happen. A smart business plan involves diligently establishing a presence on a multitude of social media platforms. Among the best known of these tools are sites such as Facebook and Twitter. With over one billion people on Facebook and 200 million people on Twitter, social media will touch nearly every customer that walks through company doors. According to a 2011 study conducted by IBM, Baby Boomers have demonstrated the most growth on social media sites. In 2010, 72% were using Facebook, Twitter, and other networks — up from 50% in 2009. So, no matter how young or how old your target audience ma...

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...ugh traditional marketing like TV, newspapers, and radio.


Marketing on social networking sites is not a substitute for traditional marketing. It should be treated as an additional channel with unique characteristics that can complement other marketing activities. With this approach, we can increase the effectiveness of each platform (Assaad et all, 2011, pp. 15). The various channels of social media each have something different to offer a small business looking to build a social media marketing campaign. An effective social media presence can be measured by how effectively a company interacts with potential customers through a portfolio of online profiles on the different platforms. (Transition to Communication). This technique isn’t new to the realm of marketing because social media marketing is really just word-of-mouth powered by technology.
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