With that many companies have begun to utilize social media for marketing their products. Social media marketing has become one of the most popular ways to reach customers, both business to business (B2B) and business to consumer (B2C). Out of the three thousand marketers surveyed in the 2013 industry analysis, 97 percent were using some type of social media to advertise their products. Also, 84 percent thought that social media was an important part of their business. Although there are many popular social media sites, Facebook is by far the dominant platform... ... middle of paper ... ...content naturally by visiting your page or seeing your post.
How to Get More Followers in Social Media Sites Social media followers are your gateway to killer blog traffic, so make sure they are 100% genuine and are actually interested in what you have to offer. Getting followers from social media sites like Facebook, Twitter, Google+, etc is a hard task. To get more social media followers, make sure to do the following: Enable social sharing to your website Add buttons to your blog or website that allow visitors to share content on your social media sites. There are plenty of ways to do this like using AddThis for social media buttons, using Tweetmeme to allow you to add RT @YOURUSERNAME to the end of each tweet shared from your site, or a Floating Social Bar to your WordPress blog. Share quality and engaging content If you share quality and engaging content on your social media profiles, you are likely to get more followers than just promoting your own blog or service.
As the Internet changed the way people live: how they do shopping, organize their vacations, do school researches, social media changed the way in which people communicate and interact with each other. Through the use of social media people can express their ideas and thoughts, can share photos and videos and comment them. Social media became a place that provides a great opportunity to communicate with a large number of people not only for individuals, but also for companies. (http://www.parl.gc.ca/content/lop/researchpublications/2010-03-e.htm) Facebook was founded in 2004 and since then it’s the most popular social networking site. It provides customers opportunity to create a personal page, add friends, send messages, share pictures, videos and ideas, leave comments etc.
Social Media is any form of Internet communication where users can create online communities, share information, ideas, personal messages, and other content (Social). Social media has been one of the fastest growing online segments with 86% of people ages 18-29 using some form of social media in 2011 (Henrikson). The popularity of social media websites is only more impressive when shown the raw facts behind it. More than 600 million people were registered Facebook users at the end of 2010, over 25 billion tweets were sent in 2010, and 2 billion videos are watched per day on Youtube (Royal). Since the creation of the Internet, businesses have used it as an outlet to advertise increasing customers and revenue, but with the creation and popularity of social media websites, the ways companies advertise online changed.
The addition of multimedia capabilities has been a major attraction to users. Through social networking sites, the average internet user can upload music, pictures, and videos to online web pages easily. As these sites grow in popularity, the user base is expanding to include more people over the age of 50, in addition to the millions of teens that already use them. There are numerous benefits to social networking with sites such as Facebook and Myspace. For one, the increased communication strengthens relationships.
But you have the choice to follow whoever you want on social media with Twitter for example. Another positive thing that comes with social media is many businesses have launched. Many businesses take full advantage of social media. It gives public more awareness of the organization. Having your business displayed on the web can attract more viewers because of the web is very popular.
If a business was to put an ad on Facebook, there would be a greater chance of increase in revenue due to how many people log onto Facebook every day. “Integrating your business website with Facebook has never been easier and the benefits speak for themselves, with 50% of Facebook users checking their profile every day. Think of these log-ins as opportunities to expose your followers to your brand through creative content and interaction” (Kiripatea). Facebook is a popular website with endless benefits for a company to gain new customers and revenue. Facebook is not the only popular social media website.
Social media can have a very big impact on reputation of a company. Because we are living in an age of information. We will be easy to get some important information by social media. Every day, people will use social media to work, shopping or have fun. So, if a company want have a successfully marketing, this company must make good use of social media.
Social media platforms such as Facebook, Twitter, and Google have advanced there relevancy. The beauty of this field is the fact that a large part of the worldwide population is somehow connected.Public Relations and social media have become partners in a way. With the help of social media, PR professional can successfully and effectively perform their duties. This paper has proventhat there are 3 advantages to social media used by Public Relations professional. “Free” sites to advertise and promote, building short distance relationships with your audience, and increasing exposure of your brand, company, or product.
It is proved that developing social media has improved the marketing platform. According to many marketing consultants, social media marketing efforts get up to 50% better return than tradition average tv or radio spot (Horovitz). These reviews show the growing connection American has with social media. Also, according to my research, “more than 80% of small companies use social media to promote their businesses list Facebook as their top marketing tool, followed by LinkedIn and Twitter, according to a recent survey of 2,292 small businesses by Webs” (Loten). This information shows the impact of social media on small businesses.