Analysis Of Social Enterprise

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The objective of this essay is to illustrate and highlight the role of social entrepreneurship in regards to an actual social enterprise, as well as to make an analysis of the business model applied by the social enterprise. Since the 1990s, the notions of “social enterprise” and “social entrepreneurship” are increasingly gaining more recognition as they indoctrinate new dynamics within the third sectors which include non-profit sectors, voluntary sectors and the social economy, where innovative solutions are created with a social view in mind to respond to problems unresolved by private organizations and public providers (Defourny and Kim, 2011) with a market orientation similar to other conventional enterprises. One social enterprise has
Stakeholders are the groups or individuals who either affect or be affected by the objectives carried out by an organization (Freeman, 1984). In the context of social entrepreneurship, social enterprises are more focused on creating social value for the broader community and society (Costa and Pesci, 2016), who are also the beneficiaries, often the most fragile segments of society (Galera and Borzaga, 2009). Therefore, it is crucial for social enterprises to reach out directly and engage with their beneficiaries, or cataract patients in this case. The pricing strategy of AECS reflects a unique feature, as noted by Dwivedi (2015), where patients are free to opt whether to avail the paid or the free, subsidized form of service as they believe that quality will not be compromised, which, as cited by Angot and Plé (2015), there is less infection rate compared to a Western hospital. It is essentially the consumers, not the marketers, who get to decide the price of the services. AECS’s internalization of training which stresses on skills and values results in garnering of reputation and trust over the last 30 years, and this in turn results in a perpetual supply of nurses and doctors (Seelos and Mair) which is a good thing for not just the overall healthcare situation in India, but on its workforce as well, particularly for young medical

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