Analysis Of Smartphones

Introduction

Nowadays, smartphones are considered as one of the daily life basic need that we need to fulfill. Throughout this assignment, we are able to know the innovation process of the smartphones and the problem encountered from the beginning of the process until a success prototype are produce.

According to the figure above which show us the research done by Ofcom [1], we can conclude that smartphones are very important in our daily life as we can use it for entertainment, to keep in touch with others, to surf internet, read newspaper and etc. From a classic mobile phone with num-pad, small screen display and limited function, it slowly being innovates into a smartphone that need no num-pad, provide much bigger size of screen display and also much more function.

Problem Statement

The innovations of smartphone are grown as the technology development has been increase rapidly. As the smartphone demands are increasing every day, the smartphone market is being highly competitive and probably the most dynamic of any in the world. The competitiveness between smartphone companies getting tougher and fierce as they tried to come out with an innovative smartphone. As we acknowledge it, there always been a new smartphone launched into the market with various innovative functions. But there is another problem occurs as the new launched smartphones patterns and functions are tending to be same with some other companies. By the end of this competitiveness, how can we ensure that these patterns are different compared to regular market entries? (Korning,B. 2010) [2] There other huge problem encounter while the smartphone being innovates is the privacy which is the user personal data protection. Besides that, there are few more problem ...

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...or almost every type of smartphones nowadays.

In order to fulfill the demands of smartphones with the needs of the users, Google has been doing a project called Project Ara. Project Ara basically a project that innovate smartphone and turn it into and modular smartphone which we can customize our own phone. They are targeting that the modular smartphone are going to launch into market in January 2015. [4] With this brand new smartphone, we not only can always customize our phone according to our needs, we also can enjoy the basic features and services that can be found in smartphones.

In the nut shells, smartphones had been through much kind of innovation as well as improvement in order to fulfill the demands of smartphone market. The process of the innovation and improvement might be long and complicated but the result of this long experiment are worth it to wait.