Chapter#1 Introduction Skin lightening refers to the act of engaging in practices that are used for whitening the complexion. ‘What and Who’ to follow is collectively decided by the trends in our society. There were times when songs were made to glorify dark complexion. Then, black was beauty, nowadays light skin tone is in fashion. Since day one, women stood as the symbol of beauty. One way to measure beauty in Asian countries, like Pakistan is scaling complexion. Media has been playing a vital role in setting this awful trend of encouraging women to go at lengths and risk their psychological and physical health to look beautiful and to prove that white is right on so many levels. Increasing skin lightening trends in society have brought …show more content…
(Leland Ware, 2013). African women are very common brand ambassadors of skin-lightening products. (Nicole Hugo, 2012). In Asian countries dark and tanned skin is linked with field workers and lower socioeconomic status whereas white skin is associated with upper social class that is why the demand for skin lightening products is very high. (David Tan, 2012). Indian and Pakistani women are brought up in a way so that they believe that having lighter skin means being beautiful and because it brings love, success, marriage, money, job and other good opportunities in life. A matrimonial website’s findings of three northern Indian states shows that for selecting a life partner skin tone was one of the most important criteria. They call it ‘Snow white syndrome’ (Leland Ware, …show more content…
(Leland Ware, 2013). Ponds, L’Oreal, Nivea and others companies of cosmetic products are destructively targeting Asian markets. (Ghausia Rashed Salam, 2014). Besides the creams and lotions and other cosmetic products, soaps have also been introduced to create madness of light skin just like the advertisements has made people hysteric about germs, overlooking the function of skin as first-line body protection. This is an apparent reason for high demands of cosmetic products that lighten skin stone in the masses. (Dr. Asad Kazim, 2012). Glutathione is newly invented injection that is used for the same purpose. It switches off the enzyme that produces melanin. FDA doubts that glutathione is injected in high doses to lighten the skin tone. Micheal Jackson was suspected of using skin lightening treatments but he denied in an interview in 1993. (Dr. Asad Kazmi, 2012). Moreover, surgeons have invented laser surgeries to overcome this complex permanently though experts don’t approve of these techniques as they are harmful. (Maimoona Sibtain, 2012). Media depiction effects the image of women among the masses. In Pakistan most of the highly rated dramas had women with white complexion as positive characters while those with darker complexion were either negative roles or side-kicks. (Eman Majed, 2013). Those who watch television with great enthusiasm have switched their channels to the Turkish dramas with
Acne damages the skin. The bacteria and oil cause damage to the pores, skin, and underlying tissue. In response, the body sends white blood cells and other treatment molecules called collagen to the area in an attempt to heal the damaged tissues. Most acne scars only affect the outer layers of skin. Depending on how much collagen one’s body produces affects the scar type, if the scars are depressed the body does not produce enough collagen, if the scars are raised the body produced too much collagen (American Association of Dermatology 2011).
The media, through its many outlets, has a lasting effect on the values and social structure evident in modern day society. Television, in particular, has the ability to influence the social structure of society with its subjective content. As Dwight E. Brooks and Lisa P. Hébert write in their article, “GENDER, RACE, AND MEDIA REPRESENTATION”, the basis of our accepted social identities is heavily controlled by the media we consume. One of the social identities that is heavily influenced is gender: Brooks and Hébert conclude, “While sex differences are rooted in biology, how we come to understand and perform gender is based on culture” (Brooks, Hébert 297). With gender being shaped so profusely by our culture, it is important to be aware of how social identities, such as gender, are being constructed in the media.
Back in the early 1800’s, the color of one’s skin mattered amongst African Americans and Caucasian people. There was infidelity between the Caucasian slave owners and the African American slaves. Of course, the outcome of that produced a fairer toned child. In most cases the child could pass as white. The mixed toned kids got to be inside doing housework, while the dark Negroes worked in the fields, under extraneous work conditions,”their dark-toned peers toiled in the fields”(Maxwell). From the early 1800’s to modern day, there is controversy that light or bi-racial African Americans are better than dark colored African Americans. African Americans had to go through tests to see if they were able to receive priviledges that white people received,”light-skinned African Amerians receive special priviledges based off of their skin shade”(Maxwell). If an African American did not receive the priviledges similar to white people then they would try to change themselves to fit in,”African Americans are using bleaching creams so that they can make their skin lighter , just to achieve the standard beauty”(Brooke). As much as one will not one to discuss this topic, statistics shows how people are more lenient towards light and fair skin tones.Light oor fair coloredAmericans that poseess Caucasian features are prefiebly preffered.
Colorism in the United States is a result of the history of people being discriminated based upon one’s skin tone. For many years, the European standard of beauty has been set forth and pushed upon mainly young men and women of many backgrounds
The Beauty Industry being such a wide market of services and products include providing for the care of our skin, hair, selling of perfumes and cosmetics (“What is the Beauty Industry?”2014) and now developing more extensively into basic cosmetic surgery and treatments, now gives society a big opportunity to pamper and nourish themselves in more extensive ways. Throughout this essay, the branches of dermatology and dermal therapies will be explained; common skin disorders and specifically a treatment called ‘Ultrasonic Peeling’ and how it can potentially help with skin disorders imposed today will be explored and described in detail. After the investigation of what Ultrasonic Peeling is and how it works, I will also state my opinion on how well I think the treatment benefits its users, give my evaluation if I would consider using it, what I think the positives and negatives are and in scenario, assess whether it is a treatment that more salons should consider offering.
As a group, we believe that popular culture does in fact perpetuates stereotypes. Television is a main source of information of popular culture. Television has forever changed how humans have interacted with another and introduce a world of diversity and knowledge. But with this profit, television has also harbored negative aspects. As a group, we studied how racial stereotypes are portrayed in television. In the history of television, different racial and ethnic groups have been widely underrepresented and television itself has been overwhelming represented by white figures. And when racial groups are presented on TV, the characters are often played in limited roles based on stereotypes. A stereotype isn’t necessarily untrue, but it is an assumption based on an incomplete and complex ideas that are oversimplified into something that isn’t what it meant to be, and it’s usually negative. For example, African Americans are often depicted as violent or involved in some kind of criminal activity. Their characters often portrays a person who is always sassy and angry or that isn’t intelligent and won’t succeed in life and inferior to whites in some manner. Asian characters are
“If more Asian women were used in fashion and advertising, it would change people’s ideals,” said Grace Park, who was forced to undergo double eyelid surgery by her mother, because of her slanted, one-folded eyes. People of East Asian descent have been the most susceptible to the obsession over “Western” beauty as the “East Asian” face is rare in Western Media. Editor-in-chief of Jade Magazine, Ellen Hwang, says everything in the media consists of the “Eurasion” look, “big blue- eyed blondes.” “Here in the US, even more than in Asia, the models and movie stars you see and who girls want to emulate are Caucasian. Yes, there is Lucy Liu, but most models are Western. And young girls often want to look like those models.” Chinese American, Shin –Yu Wang, who was born with double eyelids and was thoug...
Through content analysis Shome addresses how white women are often shown in a soft light, making them glow angelically. White women are also usually incredibly beautiful, usually tall, fit, and middle or upper class when photographed for advertisement purposes. This research attempts to explain why white women are seen universally as global
As a result, they are forced to either remain without companionship or succumb to the general public’s perception of beauty; this causes many women to attempt to alter their images in order to fit the mold. In "To Be Black and Woman and Alive", Jihad confesses, “I know four brands of hydrocortisone by heart. I have a Pinterest board dedicated to lemon juice recipes for lightening skin” (Jihad). This illustrates the obstacles that many women face in an attempt to take themselves out of the category of “ugly.” Many women of color fail to acknowledge and fully embrace the pigment of their skin and all the beauty that it possesses; others, however, are able to speak proudly about their skin tone and wish to encourage others to do the
There’s a mounting inclination for people to revise their racial topographies from double eyelid surgery, to chin grafts, to skin allaying or obscuring. In some cases, patients undertaking such ethnic cosmetic surgery say they are doing so to achieve a more exotic look. While others claim the process is not intent on looking more Caucasian but it is just about being more striking. Insight looks at the budding number of folks who are keen to modification of their racial sorts in the quest for beauty, what is prompting them to go to such extents, and what is regarded beautiful currently
Despite some opposing ideas, the stereotypes in the media have negative impacts for both men and women and also children. I personally think that the media should not place a huge barrier in between the genders because it only creates extreme confinements and hinders people from their full potential. Overall, it is evident that the media has had an important role in representing gender and stereotypes in our
The things we do in these generations are nothing compared to what women did for beauty back in the day. For example, to remove unwanted hair from the 14th through the middle of the 17th centuries, women used quicklime...aka that stuff that gangs use to dissolve bodies! It's hard to believe, but being pale has been all the rage throughout history - until this century. And women did everything they could to make their skin a lovely white shade, the things they did too make...
Geographical factors: In any particular geographical region we can find majority based different skin tone. So this factor can make an influence regarding prefer any particular skin
Another major factor that influences millions of impressionable females and males is television. Not only does the television teach each sex how to act, it also shows how one sex should expect the other sex to act. In the current television broadcasting, stereotypical behavior goes from programming for the very small to adult audiences. In this broadcasting range, females are portrayed as motherly, passive and innocent, sex objects, or they are overlooked completely or seen as unimportant entities. Stereotyping women is not only rampant in the adult world; it also flourishes in the kiddie universe as well.
Different skin tones will produce different pigments and products like lipsticks and eye shadows, the result would be highly affected by the skin tones. Although some would argue that any color could match to any skin tone, as far as the lipstick and eye shadow goes, not all customers have the same confidence level. Based on a multinational research company, 41 percent of women in the US believe that photos used in advertising is not true to the real results, making it hard to tell how the product will look like if it was applied in real life. Additionally, more than a quarter women think that the looks in cosmetic advertising is produced with products that are not being advertised. This is a worrying statistic and as retailers, we have to do something to help reduce this