Analysis Of Scrub's Secret

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Student Name : Nur Amalina Natasha Binti Nor’azman
Title of business : Scrub’s Secret

1. Executive Summary

The executive summary is important as the entrepreneur to determine which aspects of the company have the clearest selling points, and which aspects may require a bit more explanation. Based from the Scrub’s Secret Business Plan, she clearly explains what does the business does but not in detail. They did mention why their product is unique because of the quality and the price of the coffee scrub but they didn’t mention about how their team management is well-qualified to execute the business plan in the executive summary. As a recommendation, they should describe every part of te plan in the executive …show more content…

Based from the business plan, Scrub’s Secret is formulated from natural ingredients of coffee and mix with several types of oil and sugar which is good towards human skin. It is already stated in the product description about what is the product of Scrub’s Secret and the benefit customer could get from using their product. Target market description is good because it contains of demographic, qualitative and quantitative details and they able to identify the strengths and weaknesses of their competitors. Besides that, they have an explanation for every event of promotion that happens every month with their sales forecast. In addition, Scrub’s Secret business plan shows the photo of their product which is I think is creative and beautiful. This will attract customer to buy and use the coffee scrub. For the overall of the marketing plan, I think it is good but I think it is much proper if the Gantt Chart could be edited in one page because it much easier for the Bank to look and read their marketing …show more content…

Based from the Project Implementation Cost and Source of Finance, they get the sources of finance from their own contribution which is almost RM70k. Scrub’s Secret Income Statement, their accumulated net profit are fluctuation because of their interest on loan that is not fixed every year. However, Scrub’s Secret Balance Sheet shows a good result which is the total assets and total equity and liabilities have the same amount every year. As a suggestion, I think it would be nice if they didn’t put some issues that do not have an amount in the financial statement because it looks

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