Analysis Of Roland Marchand's The Parable Of The Democracy Of Goods

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Roland Marchand has discussed “The Parable of the Democracy of Goods” in his article, “The Great Parables”. , The inequality between the wealth and the poor did bring the problem of egalitarianism. As before, the wealth all-time favorites are to spend their fortunate and enjoy the personal luxury pleasure with someone serving in a huge house. To mirror the inequalities between middle and upper class could be done by equal the consumption level. Moreover, the democracy of goods is promise the consumer equality with royalty through consumption, and through celebrity endorsement to tell people this is the luxury you can afford and enjoy. However, democracy means you have the right to chose and elect, and make you own decisions. These goods are…show more content…
Because of the different social class, the rich have higher quality products in their household, like the soap he mentions in the article. And they focus on telling the wealth that no one can have something as well as you had. For this parable, the merchant broadens the market and welcomes more consumers, which include the low-income family. The goods change to the reasonable price change the life style of the low-class and middle class, and often use words like “every” and “any”. This strategic not only give human more freedom of choosing the goods, but also bring up the quality of their life. And more and more advertisers found that the parable of the Democracy of Goods is absolute truth, so low-income family could have the goods they never had…show more content…
The ending has echoed with the beginning, the little boy may be will become a great drummer like the main character did. The advertisement is telling you can have your dream like everyone can have Pepsi, people are equal; it is not matter how old you are and who you want to be, or the color of your skin. From the ad, we learned that the casting requirement for most of the characters in the ad is Hispanic appearance, to be specifically, more like a person with brown skin tone and dark hair. So as other people showed at last seconds, we still saw a few people with blond hair, seems like everybody is equal and the same and the lack in the society is getting better, people share the same kind of product. This parable does give everyone the same benefit and the joy, the mainly is people down or up to a same consumptions level when it come to the most of the necessity for

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