Analysis Of RPZ Social Media Analytics And Genaflek Marketing

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The marketing industry is rapidly changing, advancing, and adapting to the technology. The industry will continue to be refined as we move from traditional to nontraditional strategies. RPZ Social Media Analytics and Genaflek have experienced these changes first hand, which in turn opened a window of opportunity for RPZ Social Media Analytics to purchase Genaflek Marketing. Since the purchase, RPZ Marketing has had to face many new exciting challenges and obstacles. RPZ struggles with a lack of qualified resources, as the employees from Genaflek used traditional marketing strategies. How will RPZ Marketing continue to be a leading marketing firm offering cutting-edge, innovative solutions specializing in diverse media applications?

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The proliferation of social media helps customers become more empowered and engaged in their brand interactions, while also providing them with new tools in their search, evaluation, choice and purchases of marketing offerings” (Vinerean, 2017). Therefore, it is essential that the former Genaflek employees enhance their skill set to include social media marketing tactics. They have been using more traditional marketing methods such as paper and television ads, focus groups, and press releases. RPZ will invest in an ongoing continuing education program. The program will allow employees to gain and retain the skills to become competitive in today’s market using social media concepts. RPZ will also hire a social media professional, as a consultant, who would be able to start the educational process and the continuing education program. Employees will participate in online courses to sharpen and stay on top of interpersonal, marketing and online skills. Frank Kasimov, of BusinessLenderMatch.com, says, “You can build on the traditional way of marketing and greatly increase your customer base and your company’s bottom line.” The former Genaflek employees would also have a vital role in training. They will introduce the former RPZ Social Media Analytics and new employees to systems and approaches used in traditional

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