Analysis Of Procter & Gamble

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I have chosen my website based on my future profession which deals with wholesale, imports, and exports on a national and international level. The website I have chosen is http://us.pg.com, or Procter & Gamble’s United States website. People are very familiar with Procter & Gamble’s brands, just not with the company itself. P&G’s more well known brands, to name a few, include Swiffer, Bounty, Charmin, Dawn, Febreeze, Gillette, Head & Shoulders, Old Spice, and Tide. P&G’s website contains many useful sections that a customer will find useful when looking more into the company that makes his or her products of choice. Some of the sections include brands, who they are, heritage, and sustainability with many more subsections. A brief look through these sections reveals that Procter & Gamble is much more than just another profit-hungry conglomerate. Through the…show more content…
The tools and tactics used in the website would suggest P&G is only presenting itself as a company with products people want and need, and nothing more. On the surface it would seem that way, but after looking through the images and the text that goes with it, it is evident that Procter & Gamble are much more than a profit-hungry company. The website does not attempt to sell its products as other companies would, instead P&G takes a different approach. P&G uses the website as an opportunity to connect with the customer on a deeper level and state its commitment to them as a company that has their needs in mind. The company’s website is a very effective tool in conveying its message to customers through a very efficient use of text messages, images, and the use of color to bring one singular message to the customer: You are there for them, We are here for you. It is this commitment to the customer that sets Procter & Gamble apart from other

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