Analysis Of Predictably Irrational By Dan Ariely

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Have you ever thought about why you made a purchase? Or better yet, what decisions or attributes pointed you towards that specific purchase? It could have been because the product was cheap, aesthetically appealing, or simply something you have been motivated to buy for quite some time. Dan Ariely, author of Predictably Irrational, explores how individuals behave in ways that are irrational, yet do consistently, and predictably, without even realizing it. Individual’s irrational behaviors are not random, and we repeat the same mistakes over and over again making them predictable. Nevertheless, by understanding that individuals are predictably irrational, it will later encourage them to do something differently when making other consumer behavior …show more content…

Did you wait in line for one hour just to get a free ice-cream cone? Or better yet, did you buy two items of clothing you know you’ll never wear just to get a third item free? Ariely uses these examples in this chapter to detail that consumers pay too much time, with in actuality you pay nothing. I often like to think of the opportunity cost associated with obtaining the free items. If you were to wait in line for a free ice-cream cone for one hour, what could you have potentially been doing for that one hour instead? You theoretically could have been studying for your business management test you had to take in the morning, helped your mother get a birthday present for your father, or better yet, reached a high-score on your all-time favorite game, walking zombies. Because the word ‘FREE’ implies that there are hidden-cost, it seems to be more attractive for …show more content…

When someone decides to steal cash from someone else, before the thought of stealing they had to have the long-term desire of receiving more cash. These impulses were then represented in the individual’s short-term interest to steal the money. Stealing cash from every elderly person in town probably wasn’t a long-term interest, but at that given moment of time a short-term interest of an increase in cash was desirable for this person. For the example of taking a pen from the doctor’s office, individuals are not acknowledgeable as to how this reflects their honesty. Although the individual took the pen, it was a short-term interest within taking. Although what is their long-term interest? Is it interest in always carrying a pen with themselves? Or is it something else? This is when it becomes puzzling. Overall, individuals must rationalize doing wrong and understand the implements of being ethical yet showing value to being

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