Analysis Of Popina Food Services

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Introduction

Operating on the international scale is the dream of every business enterprise. With the rapidity with which globalisation is taking over the product and service industries, coupled with the installed and efficient communication systems; conducting business on the international fronts has increasingly grown simple and manageable (Weiss, 2008). This dream is not only manageable by major companies, but also by the existing Small and Medium Enterprises (SMEs) have come out to shine and even outcompete the too big to fail giants in the markets (Hundeker 2010). Australia has had to harbor a prestigious history line when it comes to leveraging SMEs to becoming world leaders in various production lines. With this in mind, every firm that seeks to establish its prominence on the international stage enjoys a good will created by the country. It is in lieu of this reality that a privately- owned SME Popina Pty Ltd; which specialises in the production of Muesli cereals and snack bars seeks to expand its market in the Indian market (Shaffer, 2011). The Indian market has in the recent decades attracted the attention and interest of the global business community due to its favorable foreign investment policy.
Popina’s Export Readiness Analysis
According to the Popina Pty Ltd Home page (Popina Food Services,2014), Popina Food Services have been in operation for over 25 years. It is located at Dandenong South, 73 Monash Drive. The company specialises in the production of snack bars and muesli based cereals. In its operational years, the company has grown from merely having family members as employees and it currently employs an estimated 110 employees (Weiss, 2008). Being in the Food industry whose regulations are stringent, the ...

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...ce to the domestic regulations (Hundekar, 2010). With all the preliminaries ready, the exporting activities shall be deemed ripe to proceed initially in low quantities as it responds to the market growth with time.
Conclusion
It is crucial to take note of the significance of the business growth as one way of attaining the objectives of profitability. The path that is yet to be taken by Popina Pty Ltd is one of the diverse strategies that a firm would like to utilize in entering a new market. The brand Arnold’s Farm Museli is conveniently a product to watch in the India’s market as it takes a toll in the snacking habits of the population (Hundekar, 2010). Popina has voluminous experience about exports and, therefore, the India’s situation should just be a replica, but enhanced strategy to what has been actualized in its other international markets (Lehtinen, 2011).

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