In a recent blog, “92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites.” (Demers, 2014). Marketers can view their company revenue generated given credit to rise in sales and advertisement. Conveniently, the company can focus their efforts in areas needing improvement with live blogs, and feedback consumers discuss in various forums associated with networking sites. It is a selling point for entrepreneurs to promote their brand and establish steady clientele using innovative, and creative advertising on social media platforms. The idea is to create a strong following and making the brand known by gaining as much exposure as possible, building rapport, and tracking progress with consumers on various media outlets.
But you have the choice to follow whoever you want on social media with Twitter for example. Another positive thing that comes with social media is many businesses have launched. Many businesses take full advantage of social media. It gives public more awareness of the organization. Having your business displayed on the web can attract more viewers because of the web is very popular.
Many companies ask these questions: What is social media really doing for us? Will it bring in new customers? In many ways social media can add strength and value to your business or organization. Social media is treated like a broadcast platform, which allows information to move faster. Social media marketing is the process of promoting your site or business through social media channels and it is a powerful strategy that will get you links, attention and massive amount of traffic.
Social media platforms such as Facebook, Twitter, and Google have advanced there relevancy. The beauty of this field is the fact that a large part of the worldwide population is somehow connected.Public Relations and social media have become partners in a way. With the help of social media, PR professional can successfully and effectively perform their duties. This paper has proventhat there are 3 advantages to social media used by Public Relations professional. “Free” sites to advertise and promote, building short distance relationships with your audience, and increasing exposure of your brand, company, or product.
Thanks to the social media platforms, new brands can establish themselves and foster awareness. For existing brands, social media platforms also raise awareness. The brands’ visibility is increased thanks to their presence on the large variety of social media channels, but also thanks to the word of mouth that is automatically expanded around the brand. Companies can heavily use Social Media Marketing to build their brand’s reputation and enhance their popularity. This is also called online
So social media can expand international marketing. Also, social media uses different ways to show information, like news, blogs, pictures, websites or videos. Many people should be happy to look when their friends share some interesting videos about new products on their blog. And good companies always know the target group for their products is. If a company knows what is target group is, then the company can find that group easily on social media because there many different kinds of a forum, people who are different ages, different jobs or hobbies.
So when you use this method you will get the results right away. However, when you choose this method you also choose the way against the backbone of the entire network, which was ‘liking’ something. Attracting Likes A really good idea for reaching the best results, is making a fan page on Facebook at first. Then people can like your company and what you do and they can also see your brand and get a first impression. In your fan page you put a link to your website and maybe online shop and then people will register on your website and maybe even make a purchase.
(Online Social Media Networks) Social media users can post things like the news, photos, and videos and share it with other users. People use social media in their everyday lifestyle through sites such as Facebook, YouTube, and Instagram; this all depends on the person of course. Some people use social media apps like Facebook to shop for furniture, electronics, and cloths. Other people go on YouTube and watch videos on their favorite recipes that they want to make. On Instagram you can share photos that other artist may enjoy or find interesting.
With Kraft’s marketing planned accordingly, it created word-of-mouth awareness,... ... middle of paper ... ...se the millennial use of social media, they are the primary target audience for businesses. “Teens and young adults who now publicize and publicly state their likes online are essentially doing what earlier generations did with posters and T-shirts” (Mitchell). Businesses are essentially provided free publicity, therefore increasing the sale force. “Millennial’s more and more define their worth through the number of "likes," "follows," and "re-tweets" they achieve” (Mitchell). With these features, consumers create their own brand.
Approximately, 51 percent want to know if the candidate is a good fit for the company culture, and another 45 percent want to learn more about his or her qualifications (Smith, 2013, para 5). Social media for hiring purposes has helped companies out, but it can also be beneficial for job seekers. With companies broadening their usage of social media, it provides an opportunity for applicants to connect directly with recruiters and hiring managers on social media sites. Networking has always been a great way of finding jobs; Social media allows connecting with anyone, which makes it easier to find even more job opportunities. It can also be used to make relevant connections with potential future employers and collaboration prospects’.