Analysis Of Nutella

Last month, Nutella hazelnut spread launched its 30-second TV commercial, “Forever Nutella” as part of the brands new “Spread the Happy” national advertising campaign. The commercial shows a single jar of Nutella being passed between various tables of happy families, smiling workers at their desks, and people getting lunch from food trucks. At the same time, it portrays the notion that there's an endless chain of people who share a common love of Nutella and that it brings everyone happiness. The aim of the commercial is to display the product’s appeal and people's unconscious desire to spread the Nutella happiness. The “Spread the Happy” campaign also shows the product’s versatility by pairing Nutella with fruit, bread and waffles, making it appear as though it complements many breakfast foods.

Nutella’s principal message about what it means to be happy in modern society is somewhat skewed. Overall, the message is that anyone can be happier by eating and sharing Nutella, and that it satisfies an individual want. One might argue that another message being portrayed here is that Nutella also satisfies a social want; anyone can be happy in those life situations such as those shown in the ad; while eating breakfast with family, at a picnic table, from a food truck, or while at work. In other words, Nutella advertisers are pushing the idea that happiness lies right around the corner, if we only buy their product. The happiness we imagine ourselves experiencing at the thought of owning a product is probably ephemeral, and when we feel like we need a product to be happy we’re likely just fooling ourselves. It might be a common occurrence that eating Nutella in similar settings can bring happiness because of its great taste ...

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...d this leads to broken promises. Putting confidence in a product is not the same as finding it in oneself.

A good rule of thumb is to keep in mind that commercial’s product offerings don’t always live up to their ad hypes. In the words of author Joshua Becker, “Websites (advertisers) offer information and inspiration, but they do not solve your problems. They will not accomplish the truly important things in life for you. Hard work, dedication, discipline, and focus result in the type of life change many of us desire. Too often, websites and the over-delivery of information only cause us to postpone the hard work necessary to secure lasting change in our lives” (Becker 2013). In other words, instead of relying on products to bring you happiness, use them for encouragement and motivation. More importantly, focus on and appreciate your uniqueness and strengths.