Analysis Of Muscular Development: Maximum Human Performance

The world of fitness and the perfect body image has been around for thousands of years. At the beginning of human existence the men with the best physique were more apt to survive in the wild and where the best hunters. Fast forwarding thousands of years during the Ancient Greek and Roman times the male physique was the center of ancient culture. This was a time when the world was littered with war and young men became more physically fit to survive on the battle field. The first Olympic Games were also during this time period, where men improved their bodies to out preform their competitors. Art even depicted the perfect muscle composition of the male figure. During the Renaissance, thousands of years after the Greek and Roman time period,

This particular advertisement in “Muscular Development”, Maximum Human Performance utilizes the placement of Victor Martinez flexing with heavy dumbbells in his hands. MHP’s advertisement has Victor Martinez Team MHP – IFBB Pro written in small non-contrasting text. There are many different federations that sponsor professional athletes like the International Federation of Association Football or FIFA, United World Wresting or UWW, just to name a Few. The International Federation of Body Building or IFBB sponsors professional body builders. This phrase states that not only is Victor Martinez a professional body builder of the International Federation of Body Building but he is also sponsored by Maximum Human Performance. Someone who is passionate about fitness but is naive to the different chemical agents that are necessary to achieve that body image would buy this magazine, see this advertisement and think they need to buy this product to achieve that professional body building physique. The problem with these professional body builders is it takes years of dedication to a healthy diet and an intense training program to achieve that image. On top of all that most professional bodybuilders have dedicated their lives to training which consists of taking more supplements than the advertisement advertises. However, this

MHP gains their credibility by having Victor Martinez, a professional body builder, pose on their advertisement. Also by having sports nutrition distribution companies’ logos on the bottom of the advertisement. They have contrasting colors of their product, and by using catchy scientific words to make their product appeal to the audience. Maximum Human performance subliminally debates why their product is better than their competitors by having a professional body builder as a visual to what their product can do supported with a meaningless paragraph about the ingredients of their product. Fitness, but society in general has changed dramatically since the beginning of the primitive man. In today’s society peoples’ goals and interests are manipulated for economical gain. Companies that sell sports nutrition supplements know that in today’s society there is a huge market of competitors wanting an edge so they manipulate their advertising to make their products seem