MAC or Make-up Art Cosmetics is a professional makeup brand that prides itself on its diverse market. It was officially launched in Toronto, Canada in March 1984 by creators Frank Toskan and Frank Angelo. Since its acquisition by the Estée Lauder Companies in 1998, it is now sold in over 105 countries including the United Arab Emirates. Being part of the “innovative, and fast paced” cosmetic industry (Kumar et al, 2006) makes MAC’s prospective growth in the UAE challenging. Furthermore, the increasingly competitive nature of the beauty sector in the region heightens the significance of how a company’s marketing strategy adapts to or even shapes certain external forces. This essay explores where MAC lies in the context of the macro-environmental elements of the UAE using the PESTEL (Political, Economic, Social, Technological, Environmental, Legal) analysis, starting with the political arena (MAC Cosmetics, n.d.; Szalai, 2015).
The political stability of the United Arab Emirates, provided by its absolute monarchic yet presidential structure, has made for a favorable business climate (U.S. Department of State, 2015; Economist Intelligence Unit, 2016). Notwithstanding, the looming end of the ongoing United States presidential race is a matter of significance as its effect on the trade between the UAE and the U.S., where Estée Lauder is
…show more content…
(Steyn, 2012; Steyn, 2013; Tithecott, 2014). Further, being an Islamic country means that the UAE abides by the Sharia law. Accordingly, “all cosmetics sold in the UAE are halal by default” (Emirates Authority for Standardization and Metrology, 2016). Although UAE residents’ concern for halal cosmetics are low, MAC, nevertheless, can obtain the halal mark and certification from ESMA and differentiate themselves from their competitors (Rajagopal et al,
Hair and Makeup by Geri is a hair and makeup artist that is located in Ewa Beach, Hawaii. Geraldine “Geri” Valencia has been doing hair and makeup for over 10 years. Hair and Makeup by Geri specializes in proms, wedding hair and makeup, pageants, and special occasions. Geri has also worked with many state and national pageant title holders including Miss Hawaii Teen USA 2009 Ashley Moser, Hawaii's Miss 2010 Grand Queen Jadyn Wilderman, Miss T.E.E.N Hawaii 2010 Lindsey Barayuga, and more.
Esthetics, or aesthetics, translated literally means, “concerned with beauty or the appreciation of beauty.” As an industry, esthetics refers to the health and appearance of the skin on an epidermal level. It encompasses skin care, hair removal, and other services that aid in improving an individual’s physical appearance. Some of these services include deep cleansing facials, full body waxing, chemical peels, eyelash extension application, eyelash and brow tinting, and makeup application.
United Kingdom. Committee of Advertising Practice. Committee of Advertising Practice. Accessed November 18, 2013. http://www.cap.org.uk/Advice-Training-on-the-rules/Advice-Online-Database/Cosmetics-The-use-of-production-techniques.aspx.
Overview NARS Cosmetic is a cosmetic company founded by Francois Nars in New York, US in 1994 (Hollywoodnoirmakeup.com, 2012). It is considered as one of the best-selling cosmetics and skincare products company in U.S.A, Canada, Korea, Japan, and Taiwan (Shiseido Co., 2014). Since the demand for cosmetics is growing every year and people are looking for more quality products, the company decided to open a new branch in the Middle East to have more customers and to satisfy them by making the NARS product more easily accessible. The aim of this paper is to indicate the best country among the GCC to open a new NARS Cosmetic branch by studying every country’s feasibility of a new cosmetic branch. We hope this expansion can please our customers and make better reputation in GCC countries,besides increase our profit.
We all know that cosmetics existed thousands of years ago. Cleopatra used a heavy arsenal of beauty aids to help her shake the foundations of the Roman Empire. Yes, cosmetics and perfumes have a long history, but the consumer industry we live in is relatively recent, a creation of the decades 1890 through 1920. The products hawked in the 19th Century by druggists, perfumers, barbers, physicians, and a colorful assortment of other enterprising individuals were primitive by our standards. Certainly, active ingredients were used with abandon, notably arsenic, lead, and mercury. These were products that really made visible differences, and the consumer was well-advised to be wary of the majority of these mysterious concoctions.
Recent slow expansion of the company is caused mainly by the limited ways of sale and by the worries about the loss of control in the case of penetrating new markets. The company does not think about any other practices than retail contract sales and refuse the offers from abroad to get MAC products in there. “The demand for MAC Cosmetics is there, but the supply is not. While MAC is one the cosmetic lines highest in demand, finding discounted products is actually not that easy” (Vasen, 2007, p. 1 ) Moreover, there are no media advertisement outside the United States and people often do not even know about the products and their advantages. The statistics show that the leading way to get information about MAC products is via referrals (Bates, 2006, p.
Make up has been around for about 12 thousand years. Woman use makeup to make them look more beautiful, woman now and back that weren’t happy with their natural beauty so they chose to event or come up with something that would make them beautiful. Woman got the idea that they would use some things form nature that they found and smashed it or do something to but on their face. At first it was a poisons thing to use but now a days makeup have reached a point that it’s not dangers to put on now. In this paper making to talk about the different make up their development of each. Some of the makeup history that I’m going to talk about are lipstick, mascara, eye liner, Eye shadow, body painting and a little about nail polish. I’m also going to talk about who wear makeup. I am going to explain why they wear makeup and what it meant to wear makeup.
Young, D. (2012). International Marketing, Room 009, Block 17, Middlesex University Dubai. (18th March, 2012)
In 1984, new CEO Owen-Jones began pushing for L’Oreal to become the largest cosmetics firm in the United States. In order to accomplish this, the company began assessing acquisition opportunities that would broaden L’Oreal brands throughout the U.S. The first tw...
Nowadays, people attach great importance to appearance. In order to meet different customer needs, each company in cosmetic retailer industry provides various beauty products to customers. Skincare, make-up, hair care products, body care products, perfumes, health and beauty supplements are included.
The US and Western European markets are reaching saturation- therefore cosmetic companies see the future markets for their products in Central and Eastern Europe, Chi...
As you read further you will see why MAC is such a unique entity in this well established industry. Every aspect of what makes MAC Cosmetics; "MAC" being its products, its location, its brand image, or its phenomenal price point is unique and goes against most typical marketing methods. As we all know product, price, promotion and place are the four fundamental variables that either make or break a company. MAC is currently the only Estee Lauder brand that is not only meeting; but exceeding its annual sales goals. Last year MAC surpassed its sales plan by 121 million dollars! Which is unheard of in this industry.
After the crisis UAE’s economy suffered from 2008-2009 the economy has diversified itself and does not depend solely on oil anymore but also on other sectors such as tourism. The inflation rate of Dubai is 0.33% which is also significantly low (Dubai Statistics Centre,2016).The small medium enterprise does not want to take a risk where there are fluctuations in price level thereby effecting the buying power of people and also the demand and supply of the Al-Simpkin’s product. Furthermore,the government encourages foreign investment and besides the agent there are free zones such Jabel Ali which is the largest
In discussion, it were suggested that the individual him/herself, should approach the dermatologist to do skin checkup, and get suggested the right skin care and beauty products; and the products should be avoided for any skin allergies. This is a better way where the consumers will have a better idea of what needed by their skin and they can consider this when buying beauty products and also to avoid overspend. The consumers also should check for the review of users of the beauty products they planned to buy and visit the government website to check the registered and certified beauty products; and also to report the uncertified one for the government to take action. It will make people aware of brands that do follow the rules set by government and have less side
Perfume sales in Saudi Arabia , the Gulf’s largest economy and the UAE reached 827.5million dollar and 205.8million in 2010.