Our mission is to provide our customers with the best products and services that we have created a new market space for. We strive for 100% customer satisfaction and taking what used to be multiple purchases of software into one operation system. That can increase many aspects of the important sectors within the restaurant industry. I.e. decrease employee-training time, increase outputs, real-time record keeping ‘including inventory’, and more.
Kudler Fine Foods is a gourmet grocery store that has experienced significant growth, and is now focused on expanding its services, improving the efficiency of its operations, and increasing the consumer purchase cycle as a mean to increasing the loyalty and profitability of its consumers. The organizations strategic objective is to increase loyalty and profitability of consumers. To meet the objective, the business focus includes expanding services, offering a frequent shopper program, and increased business efficiency.
Kudler Fine Foods is a store unlike any in the grocery industry. Kudler Fine Foods represents a store that could possibly spark a new era within the grocery world. The owner of Kudler Fine Foods, Kathy Kudler, has watched her dream of owning and operating a grocery store that specializes in fine quality food grow within a short period of time. The success of Kudler Fine Foods can be attributed to the innovative ideas, effective leadership, and organizational structure. The overall mission of Kudler Fine Food's "is to provide our customers the finest in selected foodstuffs, wines, and related needs in an unparallel consumer environment. Our selections coupled with our experienced, helpful and knowledgeable staff, merge to offer each customer a delightful and pleasing shopping outing" (Apollo Group, 2003). Kudler has managed to maintain its mission statement by providing its customers with the best and as a result the company has flourished. "Kathy considers one of her key responsibilities to be that of identification of new gourmet items that can be offered in her stores (Apollo Group, 2003)." Therefore, Kathy is considering plans to contract with local growers of organic produce to yet obtain the best in quality products for her consumers and take her business to the next step. If Kathy makes the decision to contract with local growers then changes could be introduced into the company's overall structural organization. Each aspect of Kudler Fine Food's organizational structure from basic business process to the supply chain and quality control process will be affected by the formation of a contractual relationship with local organic growers.
Kudler Fine Foods was started by a women, owner Kathy Kudler, who had a passion for cooking and a love for shopping for unique and creative culinary options. Kudler’s entire business plan focuses on the consumer, their needs and their wants, as well as what will provide them with the best customer service available in the San Diego, Metropolitan area. Kudler is constantly receiving new products, offers catering services and online options for shopping, as well as a staff that is educated about the products sold at Kudler Fine Foods locations. The trends at Kudler revolve around healthier living, and healthier eating. Since food trends come and go, Kudler must employ a knowledgeable staff that remains on top of the latest, emerging
"Kudler Fine Foods has experienced significant growth and is now focused on expanding the services, improving the efficiency of its operations and increasing the consumer purchase cycle as a means to increasing the loyalty and profitability of its consumers" (, ). This paper will justify the importance of marketing research in the development of Kudler Fine Foods marketing strategy and tactics. It will also identify the areas where additional market research is needed and analyze the importance of competitive intelligence and analysis in regards to the development of Kudler Fine Foods marketing strategy and tactics.
Kudler Fine Foods is a grocery food establishment that serves an upscale customer base. Kudler Fine Foods will start to focus in of how to expand upon their services and stream line the organizational process by improving the efficiency of the entire operations. The success will be measured by Kudler Fine Foods ability to integration a new system which will incorporate a database system. Kudler Fine Foods marketing should be able to easily see the most popular products purchased by customers depending on income levels, area of residence, gender, shopping location along with any other categories that marketing wants to add. The system should also automatically convert the purchases to points and add the point's totals to the customer information data base. "Analysis Phase is to understand and document the business needs and the processing requirements of the new system" (Satzinger, Jackson, Burd & Johnson 2004, p. 6)
Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area with three locations a) La Jolla, b) Del Mar, and c) Encinitas. The stores are stocked with the best domestic and imported foodstuffs and have within each five different departments: a) bakery, b) produce, c) meat & seafood, d) condiments and packaged foods, and e) cheeses and specialty diary products. The mission for each store is stated on the company's Internet website as, "The mission is to provide our customers the finest in selected foodstuffs, wines, and related needs in an unparalleled consumer environment" (University of Phoenix, 2007, para. 1).
At Kudler Fine Foods, we strive for quality and fresh products all year long. In order to maintain the good reputation of the company, it is necessary to address any area that needs enhancement and therefore, if needed, to implement a process improvement program that will help the company to make it better. Managing and optimizing inventories is probably one of the most difficult challenges that any food store faces. In the case of Kudler Fine Foods, it is very important to increase revenue and it is very important to ensure a high level of customer satisfaction.
When opening a new restaurant it is important to consider technology options that will offer competitive advantage, enhance profit, and work efficiently for the establishment. Three systems that are generally purchased for restaurant use are inventory systems, point of sales systems, and reservation management systems. All of these systems should be researched and compared on their functionality so the most suitable technologies can be implemented into the daily activities of the restaurant.
Management Information System (MIS) produces information products that support many decision making needs of managers, staff and business professionals. Reports, displays and responses produced by management information systems provide information that these decision makers have specified in advance as adequately meeting their information needs. Such predefined information products satisfy the information needs of decision makers at the operational and tactical levels of the organization who are faced with more structured types of decision situations. For example, sales managers rely heavily on sales analysis reports to evaluate differences in performance among salespeople who sell the same types of products to the same types of customers. They have a pretty good idea of the kinds of information about sales results (by product line, sales territory, customer, salesperson so on) that they need to manage sales performance effectively.
The network for Kudler Fine Foods is that of an Ethernet network. The bus topology used within each store supports fast Ethernet speeds of 100mbps. Each store also has VOIP phones that use Internet Protocol to communicate with the network. The servers and computer stations will communicate with the Ethernet line using the Transmission Control Protocol/Internet Protocol (TCP/IP).
Taking into account the services “Gage Bandix” is rendering, I will endorse they deploy the Strategic Information system approach. Wikipedia defines Strategic information systems as “information systems that are developed in response to corporate business initiative”. I select this scheme because installing it will give an economical advantage to “Gage Bandix”, convey products without any form of deficiency, condense services that are affordable and is distinguished, accentuated on a specific market segment. Four features the system needs to have to ascertain its use are as follows: