Brief description
KOMPAN is a company that was set up in 1970 by Tom Lindhart. It is one of the most successful company that produces playground equipment. It has more than 700 employees and its product are sold in about 70 countries worldwide.
Its philosophy is:
Health - More play, healthier children
Learning - Behind all the fun lies learning
Environment - We create a better future for children.
The mission “to operate in a positive development of people, planet and play”.
The vision is ”To be the global leader by providing unique playground solutions that promote health and learning”.
Marketing mix
Product
• Products of KOMPAN are the best in Europe.
• It is very innovative.
• Their product is unique in quality in design (Although
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With a world digitalization, children tend to spend more time playing games on internet than being outside. However KOMPAN’s playground could give them a good reason to go out. o For adults a substitute for outdoor fitness could be real indoor one. Where it is more comfortable as nobody cares what you are doing. Nevertheless it could be a great possibility for runners to have some workout in the park or running area.
PESTEL analysis
• Political factors o Germany is a democratic republic with the president, the Prime Minister (Angela Markel) and his cabinet. o Germany was one of the founders of European Union. o Today’s role of the Germany is significant worldwide. o We have to take all of these factors into consideration as it is always difficult to enter new market. Germany is open to new companies coming to the country, if it cooperates with their rules.
• Economic Factors o Germany does not have many raw materials. We can find lignite and potash salt here. Other materials are imported from different countries (2/3 of all energy
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Consumer buying behaviour
• As the buying of new playground equipment is not very frequent, the research must be made properly. It is quite expensive and the brands and products are unfamiliar. That is why we can say it is “Extensive decision making” type of buying behaviour. There are big economic, performance and psychological risks. People can get information from companies, relatives or friends.
• This type goes through all six stages of the buying proces
• Factors that influence purchase decision are following o Personal that are unique to particular person. These can be demographic factors, sex, rase, age etc… In this case the people who decide about buying will be Builder (people aged from 35 to 50), both women and men. o Psychological which consist of Motives and Attitudes.
The main motives in this case will be to satisfy children or adults by providing a possibility for self-actualization and esteem improving. Another important motive will be safety. Only the best company as KOMPAN can be trustful and therefore consumers can have positive feeling about it. All the possible weaknesses must be
I've gone back and reassessed my current relationships, whether it's with my family,friends, or a significant other and learned a whole lot about my own relationships. During other parts of this project I really got to delve deeper into different relationship dynamics for various other people, like when I interviewed my mother and Mrs. Davenport, or reading various other texts and connecting them to mine like the relationship Stanley and Stella had in streetcar named desire or the family bonds from the deck reading and how they apply to my own family. Everyone relationships and bonds to others is different and no one had the same connection to each other, but throughout time it's noticeable that the relationships we have been more alike than we think.
Promoting fun, learning and the wonder of childhood by showcasing the natural connection of playing and learning in programs, events and environments and influencing community development, business practices and educational systems
Build-A-Bear Workshop was an American toy retailer, which was founded by Maxine Clark in 1996 in St. Louis, Missouri. Build-A-Bear Workshop main served teddy beard and other stuffed animals, and accessories for teddy bears and other stuffed animals. According to professor Eisner, Korn, Baugher, and graduate student Vojtkova (2011), “Build-A-Bear Workshop was founded 13 years ago on a simple but powerful idea: to create a successful company with heart” (p. C259). In order to differentiate itself from other toy producers, Build-A-Bear Workshop served customers with interactive experience by “allowing its customers to make, personalize and customize stuffed animals od their choosing” (p. C262). As professor Eisner et al. (2011) concluded, “the company (Build-A-Bear) differentiated itself from the competition with marketing initiatives that facilitated stronger connections with its customers” (p. C262) In addition, Build-A-Bear Workshop exercised its focus strategy by narrowing its product lines. Build-A-Bear Workshop earned a big success in the past decades.
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Germany was in need of a democratic government in order to meet the harsh provisions of the Treaty of Versailles. Established by members from the Social Democrat Party in 1919, the Weimar Republic became the central power in Germany for the following years. The republic was found in the city of Weimar and was a replacement, so to say, for the imperial government that had previously stood as the central authority. Even though the Weimar Republic managed to lead Germany for 15 years, it experienced devastating drawbacks such as hyperinflation, lack of support from the public, and the constant efforts from different groups to overthrow the government; because of these factors, different political groups sought a resolution, such as overthrowing the government and pushing for a strong leader. Severe economic problems arose in Germany essentially due to the punitive provisions of the Treaty of Versailles.
P’kolino’s story is all about passion for superior products and how they can change people’s lives. Founded by Antonio Turcos-Rivas and J.B Schneider, the Company’s goal is: to “make better products to improve play at home”. In the course of developing safe and quality products, implementing and marketing other strategies, P’kolino Company aims at improving children’s play thus , improving sales by $51million (Bygrave and Andrew, 2008). The Company’s goal was comprehended during their MBA’s study. During their study, the two entrepreneurs began a thorough research and development project with more than twenty international design students.
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German construction industry had an extremely succesful period form 1988-1995 increasing elevator sales from 8000 units per year to 15500 units. This growth has to come to stagnancy and even decline as the elevator market is projected to contract by about 15% in 2000. The market can be broadly divided into 2 segments: new equipment and service with new equipment provider garnering upto 80% of the service contracts. Competion was intense in new equipment with intense price wars leading to negative margins. Profitability came from the servicing business. Servicing also saw steady demand.
Times have changed and due to this new technological era that we live in, children are spoiled with various types as well as numerous electronic devices. Although these advances are rewarding, they are detrimental to the youth. From xbox to television watching children spend more time trapped in their house, t...
"Reasons for Kids to Play Video Games." Kanata Kourier Standard 20 Feb. 2014: n. pag. EBSCOhost. Web. 2 Mar. 2014.
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...y is known as the Bundeswehr. In the States of Germany, they are not allowed to maintain armed forces of their own. However, since the German Constitution states that depending on the matters of defense it can fall into the sole responsibility of the federal government. German Bundeswehr has two parts of their military, one part is the military portion and the second part is the civil part with the armed forces.
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