Analysis Of KFC

a) Economic:

Implementation of GST tax has an adverse effect upon the pricing of food. An increase is imminent due to the fact that basic food materials such as sugars and flour faced an increase of price. There are two possible solutions to this; one would be the current solution, which includes methods and studies to reduce the cost and finding methods to attract customers. The difference between KFC franchise and other franchises is the diversity of available menu. I believe that essentially KFC should provide some form of diversity upon its menu, thus for people who can’t purchase those which are expensive, could perhaps purchase food items which are within their budget. In addition to that I suggest that more variety form of cuisines should be introduced and at the same time KFC should be able to retain its originality and symbol. Essentially I believe that the possible way for KFC to counter the increase in price would be to provide better services which would somehow allow the customers to compensate the increase in price. Better service extends to possible new menus, bett...