Google has come a long way from its simple beginnings as a grad school project to becoming a defining icon of the culture of the Internet age. Google has been a leading force on the internet for web browsing. Google has not only managed to hold its own, but to also take first place in the overall per share data and growth categories and take second place in overall profitability. Google has developed a business-level strategy that works and also stays true to the culture of the organization (Hitt, Ireland, & Hoskisson, 2013).
Google started as a grad school project for Larry Page and Sergey Brin. They were both attending Stanford University. Google was incorporated in 1998. The founders made an epic decision in hiring Eric Schmidt as
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These qualities, complemented with the culture of Google. Google made a few acquisitions and were now on their way to stardom. Eric and the founders developed a business-level strategy for success. The purpose of a business-level strategy is to create differences between the firm’s position and those of its competitors. To position itself differently from competitors, a firm must decide whether it intends to perform activities differently or to perform different activities. The firm’s business-level strategy is a deliberate choice about how it will perform the value chain’s primary and support activities to create unique value (Hitt, Ireland, & Hoskisson, 2013). Google’s strategic leadership structure was key in the adaptation of the business-level strategy and core competencies. Larry Page, co-founder of Google, holds a bachelor’s degree in computer engineering, and a master’s degree in computer science. His father was a computer science professor at Michigan State University, it’s safe to say he was protégé in the making. Sergey Brin, co-founder of Google, doubled majored in …show more content…
Google’s top competitors are Yahoo! Inc., Microsoft Corp, and Apple. Google’s competitive environment is extremely complicated, involving different industries and markets, each with its own set of competitors and challenges. Googles main areas of focus are Search, Advertising, Apps, and Mobile (Hitt, Ireland, & Hoskisson, 2013). To look at this competition in more debt, let’s look at the term value chain analysis. "Value chain analysis" is a systematic method to study key competences and activities of the organization that determine competitive advantage. Value chain analysis enables companies to identify those areas of business that create value, namely those that do not create value. To know these aspects is essential in a competitive environment: to be a source of competitive advantage, the company must perform an activity better than competitors or to perform an activity that creates value which competitors cannot perform. Regardless of whether is limited to internal activities of an organization or includes links to other companies, value chain analysis is used as a strategic management tool that allows understanding the strengths and weaknesses of the systems that are studied, and identify new ways of conducting activities in order to generate value added (Popescu & Dascălu, 2011). Google was able to deliver products to the world effectively and efficiently while keeping profitability and value
Google is multinational public corporation of United States of America that invested in cloud computing, Internet search and several advertising technologies. Its main business is to develop and host Internet based products and services. The company makes profit through “AdWords” which is internet based advertising program. The CEO of the company is Eric Schmidt. The company was founded by Sergey Brin and Larry Page who are known as the “Google Guys”. In the beginning the company was registered as a private entity. In 2004 the company’s status changed from private to public concern. After the status of company changed Eric Schmidt, Sergey Brin and Larry Page signed an agreement to work together at Google for twenty five year. The agreement will expire in 2029. The aim of the company was to make information universally available in an organized manner. Since then they have been doing this job excellently. The company’s headquarter is located at Mountain View, California.
Up until the year 2001 Larry Page was the CEO of Google. Early in 2001 Eric Schmidt was elected to be a chairman in the board of directors for Google. Then, a couple months later Eric Schmidt became CEO of Google, Larry and Sergey were named presidents of products and technology. According to Fast Company, Eric Schmidt was brought in to provide “adult supervision” since the co-founders of Google were very young at the time. Eric Schmidt had very much experience by the time he had started to work for Google.
Google success can be seen in its staggering revenue figures. Google announced $55 billion in total revenue for 2013, which is 189th on Forbes 500 list, the majority coming from advertising (Google Investor, 2014). On top of this their profits exceeded $15 billion. Despite a narrow revenue stream, Google’s broad product range is also a measure of their success. Part of the strategic developed of the company has been through diversification. This has been achieved through commitment to a policy of bold and aggressive acquisitions, currently they hold over 100 products in their portfolio. This gives them broad awareness, vast economies of scale and sustainability across their product-lifecycle and Boston matrix (Hooley et al 2008).
Google has many competitive advantages over other search engines in its industry. According to the textbook, the four building blocks of competitive advantage are efficiency, quality, innovation, and customer responsiveness. Google’s performance in all of these categories supersedes its competitors in the internet information provider industry.
Google makes our life easier. The company has grown from when it was founded in 1998 by Larry Page and Sergey Brin, to provide around fifty different products beyond the basic Google search. With the multitude of technologies, that vary from maps to docs, Google’s job consists of making it quicker and easier to find the information needed to get what you need to your task done. Google builds the background programs and helpful tools that millions of businesses use to succeed, as well as create products for the web that help the environment, and people get what they want on the Web faster. The culture at Google is based all around the people. The people are very intelligent and determined to achieve the companies shared goals. Everyone at Google has an o...
Google Inc. (NASDAQ: GOOG, NASDAQ: GOOGL), is an international information technology pioneer that specializes in what way individuals access and interrelate with information over a wide variety of platforms. Google has changed a lot since it first started. In 1996 Google's creators, Larry Page and Sergey Brin made BackRub, the first version of Google. It was online for a year before they renamed it Google. The company continued to change after that by releasing Google Toolbar and Google AdWords in 2000, and in 2001 Google Groups. In 2001 the image search was released, and in 2002 Google News. In 2003 Google bought Pyra, the creators of Blogger, and released Google Book Search. Then, in 2005 Google Maps, Google Earth, Gmail and Google Talk were released. In 2006 Google acquired YouTube and SketchUp, and released Picasa, Google Docs, Google Financial, Google Calendar, and Google Trends. In 2007 the sky was featured in Google Earth, and Street View was introduced for a few cities in the U .S. Google Chrome was released in 2008 and 10 more languages were added to Google Translate, making the total of supported languages 23. The ocean began being shown in Google Earth in 2009, and the Nexus One smartphone was also released. Today, Google has many more projects than those listed and seems to want to expand into almost anything it can get its hands into.
Eric Schmidt ,was born in1955.He Is a computer engineer, he holds a BS in Electrical and Electronic Engineers of Princeton University, and a bachelor's degree and a doctorate in computer science of University of California, Berkeley.from 2001 to April 2011,he was CEO of Google.in 2001,Google founders Larry Page and Sergey Brin hired him from Novell in this role, after he was in Novell's chairman,chief executive officer and responsible for strategic planning, management and technology development of the company. He was also a member of Apple's board of directors. He is also a member of Carnegie Mellon University and Princeton University Council of Trustees and is also the co-author of the program compiler.
The Google incorporation follow regular origination structure which has many management positions specialized by activity . These positions divided and grouped into regions that lead the company in managing range of its operations . . The Executive Officers on Google they are ,
...ip rotating…etc. They have also set up the self directed projects. Employees can thus spend a part of their time in creating and developing their own projects. Larry and Sergey based themselves on their own experience and permitted to their employees to have also a personal project. They also gave a big autonomous to their project teams, that participate to provide horizontal communication, and thus the share of experiences.
Google was founded by Larry Page and Sergey Brin when both of them were PH.D students at Stanford University in Stanford, California. Before Google is born, they built a search engine in 1996 which they initially called as BackRub that used links to figure out the importance of the individual webpages. In 4th September 1998, BackRub was renamed as Google, a play on the game “googol” and then was incorporated as a privately held company. The first “Google doodle” designed in 1998 was about Google’s minder were offline at the Burning Man Festival in Nevada (refer to Figure 1). In 2004, Google moves to its new headquarters which located at Mountain View, California, nicknamed as Googleplex.
Strength: Google is the leading company in search engine having more than 65 % of the market shares, making it extremely difficult for the competition to imitate or come close. Its capacity to engender user traffic produces a massive amount of information through the number of hits it gets, estimate per month of 100 billion, which provides information on consumers’ shopping habits, and it’s utilize to improve the tools used by users, provide what consumers need, and attract more users. In addition, it attracts recognize brands which brings the biggest revenue to the company, more that 90%, due to the popularity Google has. Google is also getting stronger with the introduction of Android as well as other mobile technologies that will help in the present and future increase of revenue from other venues. Moreover, its acquisition abilities, with a cash in excess estimate at 64 billion in 2015, gives Google the opportunity to buy more companies and increase its power and dominant in the market share as well as give them the advantage of continue
Google continues to grow and innovate. Google focuses on the user and all else will follow. Since the beginning, they have focused on providing the best user experience possible, and take great care to ensure that they will ultimately serve their customers(Google.com n.d.). In relation to market development and product development the core values “Its best to do one thing really, really well (Google.com n.d.),” fits in with these strategies. “You don’t need to be at your desk to need an answer (Google.com n.d.),” describes Goggle’s innovation to mobile platforms. “The need for information crosses all borders (Google.com n.d.).” Google company has grown and has offices in more then 60 countries, maintaining more then 180 internet domains, and serve more then half of their results to people outside of the United States, and this relates to concentrated growth strategy. “Great just isn’t good enough(Google.com n.d.).” Google continues to strive to reach for better ways of doing things, through innovation and integration, continue to improve things in unexpected ways (Google.com n.d.).
The strategy of Google seems to focus of innovation. Innovation providing superior user experience makes the user promote the application because the customer just love it. This gives rise to more usage, which in turn gives rise to more advertising revenues for Google. More and more products of Google are coming into the lifestyle of user and the strategy appears to completely dominate internet and eventually dominate desktop as well. All Google needs to do is to edit their motto related to categorization /classification of information.
Google Inc. is a company that started in 2002 and has gradually grown to become an international technology company. Google’s business is mainly focused around vital areas, like advertising, search, operating platforms and systems and platforms, hardware products and enterprise. The company produces its revenue mainly by distributing online advertising. Google also produces revenues from Motorola through selling products. The company offers its services and products in over 100 languages and in over 50 regions, territories and countries. The company assimilates various features in its search service and gives dedicated search services to aid users modify their search. Google also gives product-listing advertisements, which comprise of product information, like price, merchant information and product image without needing ad text or extra keywords.
Its persistence and incredible energy are definably the keys of success. The first model created inside the company was focusing on the users, and the rest will be followed achieved. Also, the company figured out that being great at one thing was going to be the right path to follow. Plus, especially when dealing with technology, being able to provide a fast service was going to gain numerous customers. Moreover, Google’s model was based on democracy and ethical behavior. It is not necessary to become evil in order to be successful. Information is precious and a company like Google is always in need of information. There is plenty of information out there waiting to be found, and it only needs someone to look in the right place. Dressing like a professional does not make a person one. It takes skills, abilities and education. Finally, progress will never stop, and when someone thinks that he or she had reached the top, something will come up. In order to be successful, a person or a company should not stop