Essence magazine released this advertisement for Gillette, one of the best-known razor brands on the market. Most people know of Gillette razors, whether they are men or women. But, this ad is directed specifically to men. It depicts a woman staring at a man, who is holding a picture of another man in front of his face. Stretched over the picture are the bolded and capitalized words “Give Him the Gift of Celebrity Style”, which can lead readers to assume that the man is a celebrity. Moreover, this ad suggests that the man that uses Gillette men’s razors has the classic sophistication of an old-time celebrity, and that he attracts women like the one in the picture. The photo evokes an overall feeling of sophistication and class.
The color-scheme of this advertisement is dull and neutral. The main colors are beige tones, navy blue, white and red, which are very classic colors. Therefore, giving readers a simplistic vintage feeling, reflecting an early 1900’s theme. The man in the picture stands out against the color of the beige walls by wearing navy blue, a
…show more content…
The man is sitting in a slightly slouched position with his arm around the woman, but he also has his legs crossed in a professional and classy way. In this way, he is exemplifying the typical easygoing rich man, who keeps us his appearance and holds himself to a certain standard of sophistication. The woman, on the other hand, is sitting close to him and slouched slightly forward, holding a book. However, she isn’t reading the book, she is looking at the man longingly which makes the man look desirable and more important than the book she was reading. This displays how desirable men who shave with Gillette razors are. Additionally, both the man and the woman are sitting in luxurious positions, demonstrating their power and importance as celebrities, and further proving that men who use Gillette razors live extravagant
The first thing you notice when you turn the page is the color. It grabs your attention. The color is gold and it’s very bright. The color gold is suppose to represent things of value because gold is valuable. The writing on the article is blue and it has a blue camel right above the slogan. The blue and gold coorindates really well. This advertisement would make you stop and read on or even just look at the colors.
The blues and whites catches a consumer’s eye and brings out the other elements of the advertisement. This is in stark contrast with the Sheba advertisement. Their advertisement’s color did not go well together and did not seem to fit. Also, the Fancy Feast advertisement had good texture, which helped catch the eye of consumers. The Sheba advertisement did not have much texture and was very bland.
I have examined and analyzed the COVERGIRL™ NatureLuxe advertisement that uses common feminine stereotypes. In this advertisement, COVERGIRL™, which runs in Seventeen magazines, targets women through their choices of colors, fonts, and images used. Certain stereotypes are used; such as, those who are more feminine tend to prefer lighter, happier colors, such as pink. Also, the use of a celebrity, who many young women look to as an icon, assists in the advertisement of the COVERGIRL™ product. COVERGIRL™, more than likely, is able to successfully market their lip-gloss product in the United States by using common gender stereotypes to show femininity and how those, mainly women, should be presented in today’s society.
Have you ever wondered where the saying, ‘a picture says a thousand words’, come from? Well, I do not know who came up with this fantastic phrase, but nonetheless, I will be describing and analyzing two different magazine advertisements, trying to put in words what I think the advertisers wanted consumers to receive when those potential buyers viewed their ads. The two advertisements that I chose, Caress and Secret, try to encourage female consumers of all ages to purchase their hygiene products. Although both ads, Caress and Secret, appeal to the same gender with hygiene goods, they differ in design, text, and message. They attempt to please the female buyer with color, texture, and sexuality. This makes it prevalent, that the agents must grab the attention of possible buyers in order to sell their product. The advertisers must choose a variety of marketing strategies to the reach their targeted consumers.
This phenomenon suggests that all women are required to remain loyal wives and stay at home mothers who aspire to achieve perfection. In “Mirrors of Masculinity: Representation and Identity in Advertising Images,” Jonathon E. Schroeder and Detlev Zwick claim that “highly abstract connections are made between the models, a lifestyle, and the brand” resulting in a need to associate these products with a specific way of living (25). Instead of simply displaying these luxurious bracelets and handbags, the ad creates an elegant environment through the incorporation of sophisticated items. The women are dressed elegantly in dresses and blouses, adding a conservative element to the ad. The ad presents a rather stereotypical image of the very successful heads-of-household type mothers who have brunch with other elite women in an exclusive circle. Everything from the merchandise they sport to the champagne glasses down to the neatly manicured fingernails provides insight into the class of women presented in this ad. The body language of the women strips the image of the reality element and instead appears to be staged or frozen in time. This directly contributes to the concept of the gendered American dream that urges women to put up a picture-perfect image for the world to see. Instead of embracing individual struggle and realities, the American dream encourages women to live out a fabricated
In Susan Bordo’s essay “Beauty Rediscovers the male body”, Bordo stresses the changes on the concern of the male body and how the male body is depicted in advertisements. Bordo demonstrates her stance on male advertising with graphic images of male bodies with intense descriptions. In the 1990s there was this emergence of male models depicted in a more sexual way. As Bordo states in her essay, the images of these
The advertisement's rich red coloring immediately strikes a viewer with exciting and salacious overtones. The red lettering, border, cigarette package, and swimsuit all emphasize social and physical pleasure. The other colors' absence only strengthens the red coloring's implications.
The Popchips brand advertisement uses a blue background and a pink accent color, as a contrast to show a mix of reliability and feminine aspects. If a woman wears pink she visually appears to be more feminine and flirtatious versus black or white. Limited accent colors can create a sense of interest for an audience or to lure them into the advertisement, which is why advertisement companies’ use accented colors. The Popchip Brand previously has used blue as a key to show the reliability of their product to their customers and continue using blue to gain a more reliable consumer base. The significance of colors used in the advertisement impacts an audience immediately and does not allow time to think of the symbolism incorporated into the
And based on the Axe company’s $6 billion plus in sales in 2015, their marketing plan is working. Despite many females calling the company’s ads sexist, and certain commercials going so far as to be banned from television, men still buy the products. According to Craig L. Engstrom (2012), he believes that men preform their masculinity. By researching college aged males he found, “male residents overwhelmingly display more sexual and aggressive posters.” (p. 406) Posters, and other forms of media are a reflection of what men believe their identity is. The men Engstrom studied and the men that the commercial appeals to are in the same age group, therefore sharing some of the same identities. Engstrom explains that our modern society has a limited understanding of masculinity, and stresses how dangerous this is. (Engstrom, 2012, p.
$5k bracket by 3%. The only bracket to reduce in size is the <$2k bracket, decreasing by
ntroduction: the creator/s belong to adverting department of “Gillette” which is a company that manufactures razors, razors blades, shaving gel and foam, skin care products and deodorants only for males. The image was released in 2013 by the company with the start of the publicity complain for the movie “Man of Steel”. The overall ideal of the image is to persuade their potential male customers to buy the product of razors and razor blade utilizing a famous fictional character “superman” indicating the durability and toughness of their product. The image also gives the impression that those men who use their products possess the exceptional skills and abilities.
In the essay “Beauty (Re)discovers the Male Body,” author and philosopher Susan Bordo discusses the history and current state of male representation in advertisements. While using her feminist background, Bordo compares and contrasts the aspects of how men and women are portrayed in the public eye. She claims that there has been a paradigm shift the media with the theory that not just women are being objectified in the public eye, but also men too. Since the mid-1970s, with the introduction of Calvin Klein commercials, men have started to become more dehumanized and regarded as sex symbols. In a similar fashion to how Bordo describes gender, race plays a similar role in the media. People of all different ethnicities and cultures are being categorized into an oversimplified and usually unfair image by the media over basic characteristics.
“The Shampoo” by Elizabeth Bishop was written near the beginning of Bishop’s residence in Brazil and is a direct homage to her lover Lota. Even though Lota is not directly addressed in the poem, an earlier draft of the poem reveals a connection to her longtime lover. Bishop uses the mundane act of washing a loved one’s hair as the basis for a brilliant meditation on the nature and progression of time. In “The Shampoo” Elizabeth Bishop uses imagery of nature, metaphor of time, and deliberate diction to compare the gradual movements in nature over time with the process of aging. Bishop draws a contrast between the process of aging and the timeless relationship she has with
The Garnier Fructis advertisement, found in “Seventeen” magazine, promotes their new line of “Grow Strong” shampoo, conditioner, and treatments. The Ad features a young, attractive couple that seem to be happy. The first aspect of the ad that is noticed is the man, as he is the center of the page. The first thoughts that come to mind are that he is happy, attractive, and his girlfriend is caressing his head with her fingers through his hair. Next, you notice the woman who is beside him, the one caressing the man’s head. It is quite noticeable that her hair is long, shiny, and wavy. Also, the people in the ad are wearing fancy attire as if they are going to a formal event, which shows they are well-liked in society and are powerful. The product
Advertisement is a form of communication that is intended to persuade consumers or a target audience to purchase or to accept the ideas, products or services. In this advertising, Axe uses the power of persuasion, such as attractive women, style, and images which are the key ideas to the product and fragrance to conjure the consumers’ behavior of the perceived images of the product. Axe was originally created in France in 1983 by a company named Unilever and sold in the United States in 2002, and is now the leader of men’s grooming markets. The brand is focused toward gender and the age of the customer. Its market strategy is aimed at males from their teens to their twenties appealing to a new life style product that would increase their luck with the ladies. Axe deodorant ads gives you the apparent need to smell and feel good, but the means of feeling good is mainly through increased sex appeal. This ad assumes that all males buy deodorant solely for the purpose of getting women, and if you do certain things, like buy this product, then all women will be all over you.